Is metadata stilll necessary?

[100MDC]

Hi,

Do I still need to add meta data like description, keywords and title still to optimize my wordpress
posts or can google read that they mean allready.

Regards,
The 100 Million Dollar Challenger

 

[Sean78Black]

Definitely these meta tags are very important, you can lack of description tags if you want your page rank high on Google search engine.

In some cases, Google can ignore these tags and find suitable content to replace for title or description tag but if it will better if you can define them yourself.

 

[Brill Mindz]

It’s critical that ecommerce marketers understand the metadata that drives search engine optimization. Without metadata, we weaken our ability to demonstrate relevance to search engines. That, in turn, lowers our rankings and reduces the number of consumers to our ecommerce sites.

 

[prawalikaroy]

Google doesn't use the description Meta tag in ranking, but it still shows up in search engine results. So, it's important to include a description tag, even if it doesn't affect rankings. ... Along with good high quality content, clean code, and a good URL structure, it's SEO best practice to include Meta data.

 

[digitalludhiana]

they are the important element in on-page seo, title, description, keywords(not as useful as before), author details.
title: as it appears search results and let search engines know what this website is all about.
description: it doesn't help in seo, but it helps user to understand a bit more then title what this website is all about.

 

[Alicefeltch]

Of course yes, it's needed. It is still an important factor for google to show up in search engine results. If you want to increase your ranking so including meta data and keywords is best practice.

 

[bavya]

Yes, Meta data is important search engine ranking factor

 

[Brackwom]

Using meta keywords to improve your search website's search ranking is no longer as important as it once was.
Search engines simply don't rely on them anymore. Google and Yahoo ignore them and instead uses other factors to determine search ranking.

 

[Daniel@30]

These meta tags are certainly vital; if you want your page to rank highly on Google, you cannot ignore them.
In some instances, Google may disregard these tags and substitute appropriate text for the title or description tag, but it is preferable if you can define them yourself.