What is Broad keyword

AidanSEO

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This is more of a PPC topic, not an SEO topic.
It essentially means allow Google, or Bing, to show my ad for people search for this keyword, plus variations of the keyword and search phrases they believe to be "closely" related.

In PPC, a broad keyword is when you target a keyword like:

keyword

Whereas an exact match keyword would be targeted like

[keyword]

Broad Match Modified keywords would be like
+keyword +keyword +keyword

Which means the search queries your ad shows up for must include all 3.
 

John-S

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A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics.
 

monjur

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The broad keyword is the default match type and the one that reaches the widest audience. When using broad keyword match, your ad is eligible to appear whenever a user’s search query includes any word in your key phrase, in any order.
 

makemywebsite

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Broad match is one of the keyword matching options offered by Google AdWords and other PPC advertising platforms.
 

panda

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If you're planning on using broad match in a PPC campaign do your homework first. You need a large list of negative keywords before you start.
 

Daniel@30

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Every paid search platform has different keyword match types, each of which will determine how that platform decides which ads will show for which searches.

Broad match is the default option for Bing and Google and it utilizes complex algorithms to read between the lines and show your ad to everyone that they seem relevant.
 

Traffic

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People confuse searches with search results. If a site has 1,000,0000 google results that is how many sites you need to beat.
Nothing really to consider as only exact match is something to work with. Go to estibot type in your domain it will tell you how many times a month it is searched for exact and broad searches.
The type in is not even counted as goes direct. http://
Exact search result eg webmaster sun or webmastersun.
broad search result webmaster had sun glasses.
I buy sell domains and i have people trying to sell me on search results not real searches nobody cares how many others use same keywords this is the reason they buy exact match domains so only interested how many times it is searched for when buying a generic name.
 
Last edited:

jamesmason1432

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Hi friends,

Let's share your thought on what is the broad keyword? Expert opinion, please.

Thanks regards
Basically, broad match is a keyword match type that search engines use to determine which search terms your ads are eligible to match against. It's called “broad” because it allows your ad to match the widest range of possible keyword searches that are still somewhat related to your keyword.
 

harrygreen90

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harrygreen90
You are right. The broad match type in search engine advertising (e.g. Google Ads) allows your ad to appear for a wide range of searches that are related to your keyword, even if the exact keyword is not used in the search query. Using broad match keywords can help you reach a larger audience, but it can also result in your ad appearing for irrelevant searches, which can reduce the quality and relevance of your traffic. To combat this, you can use negative keywords to exclude irrelevant searches from your targeting.
 

marketerrakib

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Best answer
Hey, Broad match keywords mean big match keywords. When someone searches on a search engine, the results will not show for specific variants. If you want to get more revenue from your SEO or PPC ads campaign, then I highly recommend you to avoid it.
 

johanbehl

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Broad match is the default match type that all your keywords are assigned. This helps your ads reach a wider audience without requiring you to build an extensive keyword list.
 

harrygreen90

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A broad keyword is a search term that is very general and covers a wide range of topics. It is typically used to cast a wide net and attract a large audience, but it may not be as targeted as a more specific, narrow keyword.

For example, "shoes" is a broad keyword, while "women's running shoes" is a narrow keyword. The broad keyword will attract a large audience, but the narrow keyword will attract a more targeted audience that is specifically looking for women's running shoes.

Using broad keywords in your search engine optimization (SEO) and advertising strategies can help you reach a large audience, but using narrow keywords can help you attract a more targeted and engaged audience
 
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