hoangvu
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SEO tips: At the start
- Start your internet business just around topics of your interest really lies. This makes the realization of good information and (thus) the acquisition of good inbound links a lot easier. From opportunism is impossible to build authority in the area you want to score.
- Start at the earliest possible stage of the website development also SEO.
- Install Google Analytics and set goals.
- Report the site to Google Webmaster Tools, Analytics and other search engine tools.
- Make sure the Google messages within Google Webmaster Tools automatically be emailed to you (to set the Home page of Webmaster Tools).
- Disconnect the homepage of the site using the rel = "publisher" to Google Plus page for yourself or your business, and put the clutch back again through the "contributor" in Google Plus.
SEO Tips: Keywords
- Determine the keyword niche where opportunities lie. Do not wider than you actually sit down to products, information or services. You will not be there to score, and if you still would score the conversion will be low.
- Think of keywords based on your own knowledge of your field.
- Ask some friends and colleagues would find when they search for your product ..
- Study competitors' websites.
- Use Google's Keyword Tool and possibly Google Trends .
- Calculation can not be more pleased with the search volumes that the Keyword Tool you dishes out.
- Make possible use AdWords to see which keywords lead to conversions. These 'best-performing' keywords are the keywords on which you will optimize your website for the purpose of the organic results.
- Create a baseline measurement, i.e determine the current rankings of your site on all of your specific keywords.
SEO Tips: Content
- Assign keywords to find existing pages within your website, or create new pages.
- Make sure that the keywords you have assigned to the page, come back in the content (content) of your page. Use while also synonyms of the keyword.
- Produce a solid text around the keywords you want to be found. Keep the text, of course, that regular visitors (and search engines) No spam impression! Density itself is not a factor in the Google algorithm. There is therefore no optimum density.
- Make sure the content is unique, both within the site and other related websites. Sometimes this can not be otherwise: use the rel = "canonical" to the source page to specify.
- If the duplicate content caused by certain URL parameters that are not materially different page yield, specify it as Google Webmaster Tools (Settings-Parameter Processing).
- Ensure that the maximum content value to what is already information on the web today.
- Conscious sure any advertising for the site content not dominate.
- Keep as much information on the site up to date.
- Incorporate the keywords for the page invented (besides the content) in the <h1>, the alt tag of unlinked images and once in a bold / strong tag.
- Use keywords, as much as possible in front of the Meta Title tag. Length: 8 .. 69 characters, including spaces. Place not only your company name in the Title tag!
- Create an attractive, promotional Meta Description. That is because usually shown in the search results and searchers must move your search results to go clicking. Keywords in the Description is not important for higher score. Length: 46 .. 156 characters, including spaces.
- The Meta Keywords tag can be omitted. Which is not used by Google.
- Make any use of semantic additions through Microdata (schema.org), especially when you submit information by those conventions are supported (for example, reviews, events, etc). This has so far not seo advantage, but can enrich the search results. Using Google Webmaster Tools is an alternative for programming in microdata also called "Highlighter" offered, which meaning can be given directly to the elements on the pages.
- If the site has a blog, disconnect the author of the article then using the rel = "author" in the Google Plus page of the author. Put a link back from the Google Plus page to the site through the section "Contributor to".
- Optimize the images and videos on your site, so that better found in those media specialized search engines Google (images.google.nl and video google.nl). Think of keywords in the URL, the properties and the surrounding text. When images is the alt tag of interest. For video can be envisaged subtitles , there also are seen by Google.
- Enrich the content, eg by using video, infographics, etc. Enriched content is in direct positive effect on SEO. The height of the dwelltime / visit duration according to Google also no relation with the rankings.
- If you have outgoing links on blogs and forums automatically rel = "nofollow" on the prevention of "comment spam". You would not think that your site by comments from third parties, is linking to bad neighborhoods on the Internet.
SEO tips: Site Architecture, engineering and validity of the website
- Use static URLs and process the keywords in the domain name, directory names or titles. Force not and do not spam. Once a URL is enough.
- Do not use low underscore (_), but the minus sign (-), possibly as a separator stabbing in the URL. Do not use separator stabbing in the domain.
- . Com,. Org,. Edu and. Eu domain extensions are all fine. . Biz and. Info domain names are perhaps less strong.
- Make the depth of the directory structure is not too big and make sure that under each directory, an index page is present.
- Try to make sure that every page within three, at large sites with PageRank greater than four clicks from the homepage to reach.
- Lay out the website above references to pages that matter, that have great content around keywords. To consider is to pages of content add nothing to the purpose of SEO, not to be indexed.
- Take bread crumb trails on, on every page of the website. Make use of breadcrumb microdata markup .
- Set the "your domain names" through Google Webmaster Tools preferably on the www version.
- If you reference from an image, take the keyword that you have devised for the page to which you refer, in the alt tag of the image.
- If necessary, a site map in the website. A sitemap.html is for visitors, a sitemap.xml for search engines. A sitemap gives no SEO benefit. Search engines have come along faster (especially if you ping Google when wijzigiging in the sitemap).
- If pages in your website URL changed, use a 301 redirect (oldest to newest).
- W3C validation is a good programming practice, but no signal seo.
- Note the robots meta tags in all pages of html code, basically: content = "index, follow". You can "NOOD" add to rule that Google dmoz description as description in the search results.
- If necessary, a robots.txt file (no SEO benefit) for certain pages to exclude.
- Ensure that the CMS that your website is developed enough flexibility and possibilities knows.
SEO tips: Focus on multiple countries and languages
- The language setting (the meta lang attribute) in the html pages is not important.
- Take a domain extension of the country where you want to score. If you are not country-specific domain extension (. Com,. Eu, etc.), you can create a "target region" setting via Google Webmaster Tools. Report this purpose each subsite to Google Webmaster Tools. To this end, each target region (country) its own directory under the root to get.
- If you do not set target regions, it plays no IP of the server for Google an important role in determining where the site is displayed. Put that server than in the country where you want to score.
- If the site has multiple sections that are mostly translations of each other, then through the link element (in the head section of the page), are defined on what country and what language the page is to be targeted.
- Ensure that there are so many possible references are from sites in the country where you want to score.
SEO tips: Negative SEO Factors
- Poor accessibility website, many crawl errors and "broken links" (404 errors).
- Slow website.
- Many javascript and / or stylesheet call, leading to many requests to the server. Try some. Js and. Css files limit.
- Use of session IDs in URLs.
- Using cookies to determine which pages should be displayed.
- Substantial use of Flash.
- Substantial use of Frames.
- References to low quality sites or low quality neighborhoods (clusters of sites).
- Duplicate content title and meta tags in the website. With each page must be unique.
- Page stuffed with keywords.
- Too many ads above the fold.
- Young age of the site (this is actually not a negative factor but not positive).
- Hidden text or hidden links.
- Cloaking, ie the use of data for the visitor such as country of origin, no-ip, etc. to a specific page to display.
- Duplicate content. Make as many own content, minimize duplicate content that already elsewhere on the Internet to find.
- Constantly the same anchor texts in the links to the page, especially in incoming links from other sites.
- Badware (phishing, viruses, trojans, etc.), ie software pages with malicious behavior on the PC of the user of your site.
SEO Tips: Link Building
- You do not need to register your site with Google. Just make sure there are references from other sites to yours. Then you will Google the site itself.
- Request a referral to search directories as dmoz.org. This is especially a good and easy start for start sites.
- Create as many references (hyperlinks) to the site. Not just to the root page, but also to other pages within the site (deep linking). Ideally, the content of your website so interesting that people are naturally going to refer.
- Realize references as possible from different domains.
- Realize references from various IP-no's.
- Realize links from websites with a high pagerank possible.
- Realize references from pages with as little as possible other references.
- Realize links from websites that rank high on your own keyword (relevance).
- The best references are not rel = "nofollow".
- The anchor text of the links is very important. Try to get as keywords. This applies to both internal references (within the own website) as incoming links (from other websites).
- Vary the anchortexts in different references. It has to be natural.
- The words in the vicinity of the hyperlink also seem important for the assessment of the site referred to (co-occurence or co-citation called).
- Make sure the references (even within the own website) as much as possible the same structure. Eg. always to index.html and not interspersed with references to the root (/).
- Refer also from private to other sites, and especially to sites that have authority on the subject (ie the keywords) which you write.
- Do not participate in link exchange programs.
- Do not pay for referrals that the aim higher in search engines. Then namely the rel = "nofollow" mandatory, and the reference barely sense.
- Join forums related to your keywords, messages or a profile containing a link to your site (s). suggest you use webmaster forum or internet marketing forum to do the best.
- Integrate a blog into your website and publish it on a regular articles showing your authority in your keyword appears. This can yield good references.
- Think and write a press release about the area you want to be found, so your keywords, naturally containing a reference to your website.
- Define Google Alerts to your keywords, and also look through that way or your knowledge (with a reference to your site) can share elsewhere.
- Make sure that your content can be easily shared via social media (Twitter, Facebook, LinkedIn, etc).
- If your content via RSS to any third parties, rather than the URL of the source page in the message (so that reference also lasting and can go no misunderstanding as to the source).
- Register your business to Google Plus and also give it to your website.
SEO tips: Programming Techniques
- If you are building a new website, please do not use frames. Frames lead to strange results in the search engines (text without navigation bar, etc.) and not optimal score in search engines. Frames are usually not necessary.
- When using Flash should be a kind of 'primary content' written shown in browsers where the flash option disabled (or not present). This content should be optimized for search engines.
- Programming References not through javascript. This is because Google does not run.
- Separate the content as much as possible of the other code, such as JavaScript and stylesheet issues.
- For shares / likes from Facebook to optimally support may, in the metadata section of the pages, specifically on Facebook looking information are recorded via the so-called Open Graph Protocol. possible improves the search of the site in facebook search.
SEO tips: Maintenance
- Create a weekly or monthly measurement of the rankings of keywords.
- Keep track of the minimum monthly issues (malware, crawl errors html suggestions) Google has reported within your site and solve it. Keep the speed of website regularly (Labs).
- Monitor which keywords resulted in the highest conversions. Invest particularly in those keywords.
- If you visit certain pages in the site more scoring power to give you can do this by working from a higher level in the site a link to the page to submit (cross linking). Often this is done through concrete example, a section "most popular" on the homepage.
- Be alert to new developments in terms of new keywords within your field and write good articles about it, both within your own site and on other (authority) sites.
- Monitor the main parameters of your site, such as the number of pages indexed, the PageRank of the homepage. the ranking on the domain, the ranking on the first 10 words of the home, etc. If there suddenly big drops in performance shall be grounds for investigation, because there may be a ban or a penalty.
- Building authority within social media like Twitter, Facebook, LinkedIn and YouTube. Referrals from a high authority (indicated by the term "Social Rank"), will have more power.
- Scroll through regular Google Analytics to investigate through which keywords are already traffic arrives, but the scoring positions better. Optimize associated pages further on those keywords.
- If your website is moving to a new domain, then make this known through Google Webmaster Tools.
- If your site is offline for maintenance must return a 503 code ("Service unavailable") with a "Retry after" header where you can specify how long the repair takes.
Hope you will have overview about complete SEO tips!!
- Start your internet business just around topics of your interest really lies. This makes the realization of good information and (thus) the acquisition of good inbound links a lot easier. From opportunism is impossible to build authority in the area you want to score.
- Start at the earliest possible stage of the website development also SEO.
- Install Google Analytics and set goals.
- Report the site to Google Webmaster Tools, Analytics and other search engine tools.
- Make sure the Google messages within Google Webmaster Tools automatically be emailed to you (to set the Home page of Webmaster Tools).
- Disconnect the homepage of the site using the rel = "publisher" to Google Plus page for yourself or your business, and put the clutch back again through the "contributor" in Google Plus.
SEO Tips: Keywords
- Determine the keyword niche where opportunities lie. Do not wider than you actually sit down to products, information or services. You will not be there to score, and if you still would score the conversion will be low.
- Think of keywords based on your own knowledge of your field.
- Ask some friends and colleagues would find when they search for your product ..
- Study competitors' websites.
- Use Google's Keyword Tool and possibly Google Trends .
- Calculation can not be more pleased with the search volumes that the Keyword Tool you dishes out.
- Make possible use AdWords to see which keywords lead to conversions. These 'best-performing' keywords are the keywords on which you will optimize your website for the purpose of the organic results.
- Create a baseline measurement, i.e determine the current rankings of your site on all of your specific keywords.
SEO Tips: Content
- Assign keywords to find existing pages within your website, or create new pages.
- Make sure that the keywords you have assigned to the page, come back in the content (content) of your page. Use while also synonyms of the keyword.
- Produce a solid text around the keywords you want to be found. Keep the text, of course, that regular visitors (and search engines) No spam impression! Density itself is not a factor in the Google algorithm. There is therefore no optimum density.
- Make sure the content is unique, both within the site and other related websites. Sometimes this can not be otherwise: use the rel = "canonical" to the source page to specify.
- If the duplicate content caused by certain URL parameters that are not materially different page yield, specify it as Google Webmaster Tools (Settings-Parameter Processing).
- Ensure that the maximum content value to what is already information on the web today.
- Conscious sure any advertising for the site content not dominate.
- Keep as much information on the site up to date.
- Incorporate the keywords for the page invented (besides the content) in the <h1>, the alt tag of unlinked images and once in a bold / strong tag.
- Use keywords, as much as possible in front of the Meta Title tag. Length: 8 .. 69 characters, including spaces. Place not only your company name in the Title tag!
- Create an attractive, promotional Meta Description. That is because usually shown in the search results and searchers must move your search results to go clicking. Keywords in the Description is not important for higher score. Length: 46 .. 156 characters, including spaces.
- The Meta Keywords tag can be omitted. Which is not used by Google.
- Make any use of semantic additions through Microdata (schema.org), especially when you submit information by those conventions are supported (for example, reviews, events, etc). This has so far not seo advantage, but can enrich the search results. Using Google Webmaster Tools is an alternative for programming in microdata also called "Highlighter" offered, which meaning can be given directly to the elements on the pages.
- If the site has a blog, disconnect the author of the article then using the rel = "author" in the Google Plus page of the author. Put a link back from the Google Plus page to the site through the section "Contributor to".
- Optimize the images and videos on your site, so that better found in those media specialized search engines Google (images.google.nl and video google.nl). Think of keywords in the URL, the properties and the surrounding text. When images is the alt tag of interest. For video can be envisaged subtitles , there also are seen by Google.
- Enrich the content, eg by using video, infographics, etc. Enriched content is in direct positive effect on SEO. The height of the dwelltime / visit duration according to Google also no relation with the rankings.
- If you have outgoing links on blogs and forums automatically rel = "nofollow" on the prevention of "comment spam". You would not think that your site by comments from third parties, is linking to bad neighborhoods on the Internet.
SEO tips: Site Architecture, engineering and validity of the website
- Use static URLs and process the keywords in the domain name, directory names or titles. Force not and do not spam. Once a URL is enough.
- Do not use low underscore (_), but the minus sign (-), possibly as a separator stabbing in the URL. Do not use separator stabbing in the domain.
- . Com,. Org,. Edu and. Eu domain extensions are all fine. . Biz and. Info domain names are perhaps less strong.
- Make the depth of the directory structure is not too big and make sure that under each directory, an index page is present.
- Try to make sure that every page within three, at large sites with PageRank greater than four clicks from the homepage to reach.
- Lay out the website above references to pages that matter, that have great content around keywords. To consider is to pages of content add nothing to the purpose of SEO, not to be indexed.
- Take bread crumb trails on, on every page of the website. Make use of breadcrumb microdata markup .
- Set the "your domain names" through Google Webmaster Tools preferably on the www version.
- If you reference from an image, take the keyword that you have devised for the page to which you refer, in the alt tag of the image.
- If necessary, a site map in the website. A sitemap.html is for visitors, a sitemap.xml for search engines. A sitemap gives no SEO benefit. Search engines have come along faster (especially if you ping Google when wijzigiging in the sitemap).
- If pages in your website URL changed, use a 301 redirect (oldest to newest).
- W3C validation is a good programming practice, but no signal seo.
- Note the robots meta tags in all pages of html code, basically: content = "index, follow". You can "NOOD" add to rule that Google dmoz description as description in the search results.
- If necessary, a robots.txt file (no SEO benefit) for certain pages to exclude.
- Ensure that the CMS that your website is developed enough flexibility and possibilities knows.
SEO tips: Focus on multiple countries and languages
- The language setting (the meta lang attribute) in the html pages is not important.
- Take a domain extension of the country where you want to score. If you are not country-specific domain extension (. Com,. Eu, etc.), you can create a "target region" setting via Google Webmaster Tools. Report this purpose each subsite to Google Webmaster Tools. To this end, each target region (country) its own directory under the root to get.
- If you do not set target regions, it plays no IP of the server for Google an important role in determining where the site is displayed. Put that server than in the country where you want to score.
- If the site has multiple sections that are mostly translations of each other, then through the link element (in the head section of the page), are defined on what country and what language the page is to be targeted.
- Ensure that there are so many possible references are from sites in the country where you want to score.
SEO tips: Negative SEO Factors
- Poor accessibility website, many crawl errors and "broken links" (404 errors).
- Slow website.
- Many javascript and / or stylesheet call, leading to many requests to the server. Try some. Js and. Css files limit.
- Use of session IDs in URLs.
- Using cookies to determine which pages should be displayed.
- Substantial use of Flash.
- Substantial use of Frames.
- References to low quality sites or low quality neighborhoods (clusters of sites).
- Duplicate content title and meta tags in the website. With each page must be unique.
- Page stuffed with keywords.
- Too many ads above the fold.
- Young age of the site (this is actually not a negative factor but not positive).
- Hidden text or hidden links.
- Cloaking, ie the use of data for the visitor such as country of origin, no-ip, etc. to a specific page to display.
- Duplicate content. Make as many own content, minimize duplicate content that already elsewhere on the Internet to find.
- Constantly the same anchor texts in the links to the page, especially in incoming links from other sites.
- Badware (phishing, viruses, trojans, etc.), ie software pages with malicious behavior on the PC of the user of your site.
SEO Tips: Link Building
- You do not need to register your site with Google. Just make sure there are references from other sites to yours. Then you will Google the site itself.
- Request a referral to search directories as dmoz.org. This is especially a good and easy start for start sites.
- Create as many references (hyperlinks) to the site. Not just to the root page, but also to other pages within the site (deep linking). Ideally, the content of your website so interesting that people are naturally going to refer.
- Realize references as possible from different domains.
- Realize references from various IP-no's.
- Realize links from websites with a high pagerank possible.
- Realize references from pages with as little as possible other references.
- Realize links from websites that rank high on your own keyword (relevance).
- The best references are not rel = "nofollow".
- The anchor text of the links is very important. Try to get as keywords. This applies to both internal references (within the own website) as incoming links (from other websites).
- Vary the anchortexts in different references. It has to be natural.
- The words in the vicinity of the hyperlink also seem important for the assessment of the site referred to (co-occurence or co-citation called).
- Make sure the references (even within the own website) as much as possible the same structure. Eg. always to index.html and not interspersed with references to the root (/).
- Refer also from private to other sites, and especially to sites that have authority on the subject (ie the keywords) which you write.
- Do not participate in link exchange programs.
- Do not pay for referrals that the aim higher in search engines. Then namely the rel = "nofollow" mandatory, and the reference barely sense.
- Join forums related to your keywords, messages or a profile containing a link to your site (s). suggest you use webmaster forum or internet marketing forum to do the best.
- Integrate a blog into your website and publish it on a regular articles showing your authority in your keyword appears. This can yield good references.
- Think and write a press release about the area you want to be found, so your keywords, naturally containing a reference to your website.
- Define Google Alerts to your keywords, and also look through that way or your knowledge (with a reference to your site) can share elsewhere.
- Make sure that your content can be easily shared via social media (Twitter, Facebook, LinkedIn, etc).
- If your content via RSS to any third parties, rather than the URL of the source page in the message (so that reference also lasting and can go no misunderstanding as to the source).
- Register your business to Google Plus and also give it to your website.
SEO tips: Programming Techniques
- If you are building a new website, please do not use frames. Frames lead to strange results in the search engines (text without navigation bar, etc.) and not optimal score in search engines. Frames are usually not necessary.
- When using Flash should be a kind of 'primary content' written shown in browsers where the flash option disabled (or not present). This content should be optimized for search engines.
- Programming References not through javascript. This is because Google does not run.
- Separate the content as much as possible of the other code, such as JavaScript and stylesheet issues.
- For shares / likes from Facebook to optimally support may, in the metadata section of the pages, specifically on Facebook looking information are recorded via the so-called Open Graph Protocol. possible improves the search of the site in facebook search.
SEO tips: Maintenance
- Create a weekly or monthly measurement of the rankings of keywords.
- Keep track of the minimum monthly issues (malware, crawl errors html suggestions) Google has reported within your site and solve it. Keep the speed of website regularly (Labs).
- Monitor which keywords resulted in the highest conversions. Invest particularly in those keywords.
- If you visit certain pages in the site more scoring power to give you can do this by working from a higher level in the site a link to the page to submit (cross linking). Often this is done through concrete example, a section "most popular" on the homepage.
- Be alert to new developments in terms of new keywords within your field and write good articles about it, both within your own site and on other (authority) sites.
- Monitor the main parameters of your site, such as the number of pages indexed, the PageRank of the homepage. the ranking on the domain, the ranking on the first 10 words of the home, etc. If there suddenly big drops in performance shall be grounds for investigation, because there may be a ban or a penalty.
- Building authority within social media like Twitter, Facebook, LinkedIn and YouTube. Referrals from a high authority (indicated by the term "Social Rank"), will have more power.
- Scroll through regular Google Analytics to investigate through which keywords are already traffic arrives, but the scoring positions better. Optimize associated pages further on those keywords.
- If your website is moving to a new domain, then make this known through Google Webmaster Tools.
- If your site is offline for maintenance must return a 503 code ("Service unavailable") with a "Retry after" header where you can specify how long the repair takes.
Hope you will have overview about complete SEO tips!!
