hoangvu
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In recent years is the way Google is going to work has changed enormously. The infamous black hat techniques are now being punished by Google and developments will continue unabated in the new year. Some commonly used techniques will be less useful. A list of five notable developments in the field of search engine optimization in 2013.
1. More depth in link building
Google looks increasingly stringent to the structure of Web sites and the links to the website. A simple link building campaign works because Google realizes that this is often not a sincere way of linking. Google is increasingly placed a focus on wider link building with an emphasis on sharing interesting content, such as pieces of text on social media and attractive link bait campaigns. Instead of link building is also called 'link earning." In other words, earn links to share interesting content!
2. End of the guest blogging as SEO strategy
Guest Blogging is not a good SEO strategy in 2013. As part of a comprehensive online marketing strategy is guest blogging very useful. Guest Blogging as a strategy in itself takes a lot of time and has relatively little result.
3. Facebook & Twitter continue to grow
Facebook and Twitter are getting bigger and have a lot of influence on how people gather information and share on the Internet. Social media must therefore be ruled out of SEO. Make sure that you are active on these platforms and optimize the pages of your business on Facebook and Twitter. Social media have a large influence on who's on top in the search results.
4. Semantic web & Google Plus
Using the Data Highlighter tool from Google you can mention some important information on a page. Robots recognize this and take interesting information in the search results. Google Plus and the so-called Agent Rank (Author Position) play an important role. With a Google+ profile, Google recognizes social activities of a writer and takes it in the results. Yet so invest in a Google Plus account!
5. Less focus on keywords
Keyword ranking is becoming less important. Page write purely on certain keywords will work in the short term, but in the long run Google will see that the page has little added value. A good content strategy is important pages with good content and readability are the starting point. It takes more time and energy, but the result will be there.
Conclusion
The center of gravity of SEO is increasingly in the long term. SEO is part of a larger online marketing strategy. Moreover, Google also always changing, so it is important to go along. Invest in a good quality search engine optimization strategy is the starting point in 2013! JerryJo would be glad to help you with a good search engine optimization strategy.
1. More depth in link building
Google looks increasingly stringent to the structure of Web sites and the links to the website. A simple link building campaign works because Google realizes that this is often not a sincere way of linking. Google is increasingly placed a focus on wider link building with an emphasis on sharing interesting content, such as pieces of text on social media and attractive link bait campaigns. Instead of link building is also called 'link earning." In other words, earn links to share interesting content!
2. End of the guest blogging as SEO strategy
Guest Blogging is not a good SEO strategy in 2013. As part of a comprehensive online marketing strategy is guest blogging very useful. Guest Blogging as a strategy in itself takes a lot of time and has relatively little result.
3. Facebook & Twitter continue to grow
Facebook and Twitter are getting bigger and have a lot of influence on how people gather information and share on the Internet. Social media must therefore be ruled out of SEO. Make sure that you are active on these platforms and optimize the pages of your business on Facebook and Twitter. Social media have a large influence on who's on top in the search results.
4. Semantic web & Google Plus
Using the Data Highlighter tool from Google you can mention some important information on a page. Robots recognize this and take interesting information in the search results. Google Plus and the so-called Agent Rank (Author Position) play an important role. With a Google+ profile, Google recognizes social activities of a writer and takes it in the results. Yet so invest in a Google Plus account!
5. Less focus on keywords
Keyword ranking is becoming less important. Page write purely on certain keywords will work in the short term, but in the long run Google will see that the page has little added value. A good content strategy is important pages with good content and readability are the starting point. It takes more time and energy, but the result will be there.
Conclusion
The center of gravity of SEO is increasingly in the long term. SEO is part of a larger online marketing strategy. Moreover, Google also always changing, so it is important to go along. Invest in a good quality search engine optimization strategy is the starting point in 2013! JerryJo would be glad to help you with a good search engine optimization strategy.
