hoangvu
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There are big differences between the consumers who visit your web store. The one visiting the shop just to look around, while the other has ordered a product within a few clicks. Online consumers can be classified according to their properties.
To put your offers in the market or online business, it is important to know the target That knowledge puts you in marketing, promotions and setting up your online store. Unfortunately I you not at all because the customer behavior differs within the target group. See what behavior your customers show on the basis of these six types of customers.
1. Active shopper
This is a frequent shopper. He is sensitive in his daily quest for fun extras.
TIP: Give smart discounts. For example, "order now, and get 20% off your next order. As you increase the chance that the online shopper returns to your online store.
2. Impatient shopper
This is the impatient customer. Can not find the product within a few clicks and order, then the chances are that he is leaving the store.
TIP: This visitor is probably via a search engine or shopping comparison on the page. Care that he immediately gets on the page where he can purchase the product
3. Loyal shopper
A loyal customer is of course very welcome in your web store. This client is responsible for repeat purchases and can become an ambassador of word-of-mouth advertising.
TIP: A loyal customer must bind you to your web store, for example with regular customer discount. The customer feel they are involved and will tell other people.
4. Free shipping shopper
This online consumer hunts for bargains that are shipped free. Shipping weigh heavy for him and are a reason for dropping out.
TIP: Free Shipping is the most obvious. But try to handle the shipping in the total price
5. Disctracted shopper
This visitor to your website throws his cart completely full, but does not print.
TIP: With Google remarketing get these leavers customers. Thanks to cookies, you can these people on other websites to remember that their shopping cart is still full.
6 Determined shopper
This is a visitor that the product several times to have viewed Only when he has convinced himself that your product is the best choice, he is about to make a purchase.
TIP: Find out the email address of the visitor and send send him an e-mail with an offer and additional product information.
Recognize
It is not easy to dissect the target in this manner. So try to think of marketing actions you can apply a type of customers Take as a starting point to enrich your customer base. For example, you can add to your customer base, the frequent shopper has a positive impact on the sales
.
To put your offers in the market or online business, it is important to know the target That knowledge puts you in marketing, promotions and setting up your online store. Unfortunately I you not at all because the customer behavior differs within the target group. See what behavior your customers show on the basis of these six types of customers.
1. Active shopper
This is a frequent shopper. He is sensitive in his daily quest for fun extras.
TIP: Give smart discounts. For example, "order now, and get 20% off your next order. As you increase the chance that the online shopper returns to your online store.
2. Impatient shopper
This is the impatient customer. Can not find the product within a few clicks and order, then the chances are that he is leaving the store.
TIP: This visitor is probably via a search engine or shopping comparison on the page. Care that he immediately gets on the page where he can purchase the product
3. Loyal shopper
A loyal customer is of course very welcome in your web store. This client is responsible for repeat purchases and can become an ambassador of word-of-mouth advertising.
TIP: A loyal customer must bind you to your web store, for example with regular customer discount. The customer feel they are involved and will tell other people.
4. Free shipping shopper
This online consumer hunts for bargains that are shipped free. Shipping weigh heavy for him and are a reason for dropping out.
TIP: Free Shipping is the most obvious. But try to handle the shipping in the total price
5. Disctracted shopper
This visitor to your website throws his cart completely full, but does not print.
TIP: With Google remarketing get these leavers customers. Thanks to cookies, you can these people on other websites to remember that their shopping cart is still full.
6 Determined shopper
This is a visitor that the product several times to have viewed Only when he has convinced himself that your product is the best choice, he is about to make a purchase.
TIP: Find out the email address of the visitor and send send him an e-mail with an offer and additional product information.
Recognize
It is not easy to dissect the target in this manner. So try to think of marketing actions you can apply a type of customers Take as a starting point to enrich your customer base. For example, you can add to your customer base, the frequent shopper has a positive impact on the sales
.
