Tommy
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- Sep 28, 2012
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On the basis of the various search engine algorithm updates have been made ​​in the past year, the Google search engine has made ​​it clear that offering quality web content is the new key to link building. "Creer unique and attractive content on your website and on the web in general," according to Google. A solid content marketing strategy, according to the search engine is the most powerful SEO link building tool. Organizations and marketers need to focus on the expansion of a focused content marketing strategy, which has attracted varied as natural backlinks optimal today
The question is: how can you identify relevant and quality backlinks to your website and what resources you can bet this important inbound links directed to? Following is a detailed description of a hands-on approach of SEO link building.
Identify your backlinks with Google Webmaster Tools
To identify the backlinks which are detected by the Google search engine, you can use the "Links to Your Site" feature in Google Webmaster Tools home page and click on your website for a list of additional options. Then click on "Traffic" including the "Links to Your Site" function is displayed. On this page is displayed, including the number of backlinks the domain names of the websites that link to your site, your web page where other sites frequently refer to the link or anchor text used by other websites. This gives you a clear overview of the external sources that link to your web pages. Comes a poor quality backlink or spam link in your list, you can ask the webmaster of the site to remove the link. The incoming link is not removed, then the search engine you using the disavow Links Tool inform and submit the request to Google to remove the inbound link
Social media as a means for the generation of natural inbound links.
Organizations should social media sites to use intensively for generating organic, or natural inbound links. By problem solving and target oriented to distribute content through various social networks , followers and fans are encouraged to share this information with their own network Then these social links noted by other users, and in the ideal case is the link to the website followed. In this way a greater audience and increases the likelihood that a growing number of social media users will actually share your content. In addition, offering valuable web content via social networks for increasing the reach of your company and increasing the number of visitors to your business website.
The importance of attracting international backlinks
Attracting international backlinks is of great value for organizations already operate internationally or to expand their online reach international level Websites mainly offer English-language content should therefore also focus on generating inbound links from international websites. The domain extension is one of the many factors that affect the SERP position. Of course it is important that the international backlinks also be considered as relevant and quality The source of the inbound link should therefore represent a similar theme, subject or area of ​​expertise Other hand, is attracting international links also essential for companies operating mainly in the US market. Google places more value to relevant and quality inbound links that come from reputable international (.com) websites. These websites are considered by the search engines as authoritarian, quality and popular. In addition, these websites usually have a higher Google PageRank . This the backlinks from these websites are also considered valuable and high quality.
The strength of the Anchor text
The anchor text is an important factor in evaluating the relevance in respect of the content on the webpage. Backlinks with an appropriate anchor text of the inbound link, are therefore also a strong influence on the SERP position of your website. Both internal and external links are several variants on the area of the anchor text . The principle here is that the most important keywords are added to the anchor text. However, it requires that the various backlinks anchor text , which is equipped with Short Tail Keywords and Long Tail keywords . Also the use of synonyms of the keyword is essential for getting a higher search engine position with the web page.
The usefulness of Google Authorship
Another powerful tool is Google Authorship to your quality content is linked to a Google Plus profile. Using Google Authorship is a business blog or other target-oriented Web content linked to the Google+ profile of the author and include a professional photo shown in the search results. This inviting displaying your link for attracting more visitors and improve the reliability and reputation of your content. In addition, this view eventually have a positive effect on attracting natural backlinks to your web page.
The question is: how can you identify relevant and quality backlinks to your website and what resources you can bet this important inbound links directed to? Following is a detailed description of a hands-on approach of SEO link building.
Identify your backlinks with Google Webmaster Tools
To identify the backlinks which are detected by the Google search engine, you can use the "Links to Your Site" feature in Google Webmaster Tools home page and click on your website for a list of additional options. Then click on "Traffic" including the "Links to Your Site" function is displayed. On this page is displayed, including the number of backlinks the domain names of the websites that link to your site, your web page where other sites frequently refer to the link or anchor text used by other websites. This gives you a clear overview of the external sources that link to your web pages. Comes a poor quality backlink or spam link in your list, you can ask the webmaster of the site to remove the link. The incoming link is not removed, then the search engine you using the disavow Links Tool inform and submit the request to Google to remove the inbound link
Social media as a means for the generation of natural inbound links.
Organizations should social media sites to use intensively for generating organic, or natural inbound links. By problem solving and target oriented to distribute content through various social networks , followers and fans are encouraged to share this information with their own network Then these social links noted by other users, and in the ideal case is the link to the website followed. In this way a greater audience and increases the likelihood that a growing number of social media users will actually share your content. In addition, offering valuable web content via social networks for increasing the reach of your company and increasing the number of visitors to your business website.
The importance of attracting international backlinks
Attracting international backlinks is of great value for organizations already operate internationally or to expand their online reach international level Websites mainly offer English-language content should therefore also focus on generating inbound links from international websites. The domain extension is one of the many factors that affect the SERP position. Of course it is important that the international backlinks also be considered as relevant and quality The source of the inbound link should therefore represent a similar theme, subject or area of ​​expertise Other hand, is attracting international links also essential for companies operating mainly in the US market. Google places more value to relevant and quality inbound links that come from reputable international (.com) websites. These websites are considered by the search engines as authoritarian, quality and popular. In addition, these websites usually have a higher Google PageRank . This the backlinks from these websites are also considered valuable and high quality.
The strength of the Anchor text
The anchor text is an important factor in evaluating the relevance in respect of the content on the webpage. Backlinks with an appropriate anchor text of the inbound link, are therefore also a strong influence on the SERP position of your website. Both internal and external links are several variants on the area of the anchor text . The principle here is that the most important keywords are added to the anchor text. However, it requires that the various backlinks anchor text , which is equipped with Short Tail Keywords and Long Tail keywords . Also the use of synonyms of the keyword is essential for getting a higher search engine position with the web page.
The usefulness of Google Authorship
Another powerful tool is Google Authorship to your quality content is linked to a Google Plus profile. Using Google Authorship is a business blog or other target-oriented Web content linked to the Google+ profile of the author and include a professional photo shown in the search results. This inviting displaying your link for attracting more visitors and improve the reliability and reputation of your content. In addition, this view eventually have a positive effect on attracting natural backlinks to your web page.
