Does Page Speed Affect SEO & Google Rankings?

Spyderhost

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Page speed is a significant factor now, but many people focus only on that and often forget the rest. The quality of your website content is still a factor along with so many other things. Now that you have your speed score higher you should look at what else is causing your low ranking. Take a look at your keyword competitors and see what is working for them.
 

brandonwood

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It's not entirely clear how page speed affects SEO, but Google has said that it is a ranking factor.

Page speed is important for two reasons. First, because people don't like to wait for pages to load. Second, because fast pages lead to a better user experience and higher conversion rates.

There are a few things you can do to improve your page speed: use a caching plugin, optimize your images, use a CDN, and minify your CSS and JavaScript files.
 
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There is no doubt that page speed matters for SEO. Google has confirmed that page speed is one of the signals used to rank pages. However, it's not clear how much of an impact page speed has on SEO and rankings.

A slow website can definitely hurt your SEO and rankings, but there are many other factors that also play a role. That said, improving your page speed can certainly help your SEO and rankings. There are several things you can do to improve your page speed, including optimizing images, reducing JavaScript and CSS files, and minifying HTML and JavaScript code.
 

neubert95

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A study by Moz found that faster-loading pages tend to rank higher in Google search results. Another study by Kissmetrics showed that a 1-second delay in page load time can result in a 7% reduction in conversions. Google has also stated that they are working on making site speed a ranking factor for mobile searches. And they have released several tools to help webmasters improve the speed of their websites, such as the PageSpeed Insights tool. So while we can't say for sure whether or not page speed affects SEO and Google rankings, the evidence suggests that it does. If you want to improve your SEO and rankings, focus on making your website as fast as possible.
 

Victoriaviolet

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Yes, page speed does affect SEO and Google rankings. Google has stated that page speed is a ranking factor in their algorithm, which means that websites with faster load times may have an advantage in search engine results pages (SERPs) over slower websites.

When a website loads slowly, it can negatively impact user experience, leading to higher bounce rates and lower engagement. Google prioritizes user experience, and therefore, slow-loading pages may be penalized in rankings.

Therefore, optimizing your website's speed can have a positive impact on your SEO and Google rankings, as well as improving user experience and engagement.
 
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