How do you get multiple # of videos/localization creatives? Please share

Irka

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Dec 2, 2021
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Hello, I'm working on a User persona description, and looking for any information that can help me to draw the picture.
Im investigating, how Marketing, UA specialists get multiple videos related to one Idea
My example is a H&M (clothes company)
when you need to get, lets say 10 videos about the upcoming new collection. In these videos, you actually have to change backgrounds and models (assets), and also translate these 10 videos into 3 languages (Spanish, German, and Japanese).
1. How do you get multiple № of creatives (videos) /localization creatives - from a designer or doing it yourself?
2. How do communicate what changes you need, to get for example 2 videos for A/B testing?
4. Do you review design work (creatives)? How do you do it?
5. What would you change in this process?
6. How actually your day looks like?

Thank you for reading this! And will appreciate your comments.
Irka🙏
 
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