Which ads perform better Facebook ads Or Google ads ?

joycedaniels

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Hi guys, I am new to digital marketing and learning about Google ads and Facebook ads, I think, both ads play equal parts in generating leads. What is your opinion? Which one is better and gives better results?
 

christiwraich

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Facebook and Google both have set a strong benchmark in terms of advertising. However, Facebook ads gives better brand awareness and Google ads are better for purchase.
Facebooks ads give more exposure at lower costs while Google ads convert users to customers.
 

johanbehl

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Google ads have a slightly lower average cost-per-click (CPC) and conversion rate than Facebook ads, they have a much higher click-through rate, so your return could be higher than Facebook ads.
 

amysimmons

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Both of them are effective in generating leads, however the best platform for your business will depend on your specific goals, target audience and your efforts.
Google Ads is search based platform i.e. people here search services or products actively. Google Ads stoods for great option for business as one can research before purchasing anything.
Whereas, facebook Ads is a social media platform which helps in promoting brand awareness and also increase engagement.
 

bavya

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Facebooks ads perform better than google ads
 

Astrologerrishi

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Next, take your client's industry into consideration. Both B2B and B2C businesses use Google Ads successfully. Facebook Ads often work better for B2C businesses, especially those selling less expensive items, since people are more likely to impulsively buy these products after being exposed to them a few times.
 

joycedaniels

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Thank you for your response, everyone. Yeah, meanwhile I have also read many articles on Melissa How's website one of the best digital marketers regarding this, and I also think that google ads might be good for business sales.
 

idontwanna

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If your target audience is mainly on Facebook, then Facebook ads can be as, if not even more, effective.
 

lovespecialist6

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Google Ads can be faster to get started with and have a wider potential reach than Facebook Ads, but Facebook Ads can offer more nuanced targeting with its pixel and potentially much more powerful tracking insights than Google Ads....
 
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