Which is more effective: Pop-Up form or Form on single page?

harrygreen90

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Dec 17, 2013
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Hey everyone,

I'm deciding between using a pop-up form and a form on a single page for my website. I'd love to hear your thoughts and experiences! In your opinion, which one works better for capturing visitor information effectively? Feel free to share your reasons and any success stories you've had with either approach.

Thanks in advance for your insights!
 

Kartik_Goswami

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Jul 18, 2023
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There are more chances of the form getting noticed with a popup than using it on a single page. As there are very less people actually going to that single form page to fill out the form. You will also have to use CTAs and attract people towards them to drive traffic to that page.

So, a popup form will surely increase the visibility.

On the other hand, using a popup can also ruin the user experience of your visitors. So, if I were at your place, I would utilize an exit popup.

However, the answer also depends on how many fields are you going to add to the form. If the form is longer, using a Popup will not be a good idea.

Making popup mobile responsive can also be tricky in some cases, keep that in mind too.
 

Marc van Leeuwen

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May 29, 2016
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Both options have their merits. A pop-up form can grab immediate attention but might be seen as intrusive. On a single page, the form is seamlessly integrated but might not get noticed as easily. It depends on your audience and website design. Personally, I've seen success with a well-designed single-page form that blends with the content, ensuring visitors can easily submit their information without disruption.
 

Rob Whisonant

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What we do is add calls to action in articles that mention the email list. Then add a button in the article to pop up the form or take them to the page. This way is nonintrusive but still in their face. :)
 

hipcat

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Jun 14, 2013
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Personally I can't stand pops that hit me as soon as I land on a website. Let me view your content FIRST before I decide if it's worth subscribing to it.

I have found exit pops to be most effective, as the visitor gets a chance to read your content and then, if it was a positive experience, they are more likely to want to join you when leaving.
 

sinov

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Dec 4, 2023
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Wrong comparison, because they are two completely different objects of customer interaction. A form on one page is a contact form for a client who wants to ask for help and so on. And a pop-up window is a feedback form that will be forced to be shown to the client, which means that there must be a good reason for this - for example, a hot offer. The implementation of both objects will not hurt the site
 
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