Favicon in Google search not showing for website

[vshiftu]

My brand is called VshifU and it does not show favicon in Google search. I have already added code for favicon. It is properly configured and shows in title bar but not in search. This problem has existed for a long time.

What is causing this issue? SEO experts please help.

 

[saifr25]

If your favicon is already configured correctly and shows up in the browser tab, the problem isn’t with the code itself but with how Google handles favicons in search results. A few key points:

1. Time & Indexing – Even after you set up a favicon, Google can take weeks (sometimes months) to recognize and update it in search. If the favicon has been live for a while but still isn’t showing, you may need to force a re-crawl via Google Search Console.
2. Image Format & Size – Google only accepts .ico, .jpg, or .png favicons. The recommended size is 48x48 pixels or larger in multiples of 48 (like 96x96, 144x144). If your favicon doesn’t meet these specs, Google may ignore it.
3. HTTPS & Accessibility – Make sure the favicon URL is crawlable by Googlebot, served over HTTPS, and not blocked by robots.txt.
4. Structured Data – You don’t need schema markup for a favicon, but ensuring your site’s brand/logo is properly linked through structured data can sometimes help with recognition.
5. Policy Compliance – Google has restrictions on favicons. For example, it must be a clear, recognizable image (not misleading, offensive, or text-heavy). If it doesn’t meet their guidelines, Google replaces it with a default icon.

What you can do next:

• Double-check the favicon file format and size.
• Verify in Google Search Console → Inspect URL → test if Googlebot can see the favicon file.
• Resubmit your homepage for reindexing.
• Be patient — once everything is set correctly, it’s up to Google’s update cycles.

So, it’s not an SEO penalty — it’s just Google being selective and slow with favicon updates.