How to make PPC profitable without wasting money?

[BidNinja]

Hello everyone! Just started with PPC advertising. I spent a bit on testing ads and learned a lot about what works and what wastes money.
Would love to hear your top tip for making PPC campaigns actually profitable without overspending.

 

[Reacheffect]

My #1 tip for staying profitable is to obsess over your negative keywords. It’s just as important to decide who should not see your ads. If you’re selling high-end gear, you don’t want to pay for clicks from people searching for "free" or "cheap" versions. Check your search term reports daily at first, it’s the fastest way to stop the bleeding and save your budget for the actual buyers.

 

[Harry9Fool]

Harry9Fool

This is very good advice!

 

[softhex]

Focus on one winning ad and one good keyword first, stop all waste fast and scale only after you see real conversions, not just clicks.

 

[Harry9Fool]

Segment campaigns by intent and device. Track conversions closely and pause anything that underperforms. CPC bids should be based on ROI, not just traffic volume. Also, negative keywords are your friend to cut wasted clicks.

 

[TrustFilterLab]

I’d suggest starting with a small budget, test different ads, track every click, and stop what’s not converting fast.

 

[Harry9Fool]

Target tightly. Broad keywords burn cash fast. Focus on what actually converts.