Is Too Much SEO Optimization Hurting My Website?

BidNinja

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Joined
Feb 12, 2026
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Hi everyone,

I have a different type of question. Can too much SEO actually hurt a website?
I recently reviewed my content and realized I was over optimizing everything. Exact match keywords in headings, too many internal links, bold keywords everywhere, and strict keyword density.
Now I am thinking maybe this looks unnatural to search engines. Some of my pages are not ranking even though content quality is decent.
So I am confused. Should we focus less on technical perfection and more on natural writing?
Has anyone experienced ranking drops because of over optimization?
 
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