Push Notification 'Purge' happening?

[Reacheffect]

Just heard from a couple of colleagues that browser-push unsubscribes are spiking hard this week. In-page push is holding steady, but the standard consent-based subs are dropping like flies.

Anyone else seeing this in their stats? Would love to know if this is a localized issue or if the networks are feeling it across the board.

 

[catie]

Yes, some networks are seeing similar spikes in browser-push unsubscribes lately. It may be related to browser updates or stricter notification controls

 

[Reacheffect]

Reacheffect

Yess, it’s essentially auto-revoking permissions for sites it flags as having low engagement or disruptive patterns. Since in-page push bypasses the system-level permission prompt, it explains why that’s the only thing surviving the cull. Are you seeing this more on Android or Desktop?

 

[QuantumFlux]

Yes, noticing the same
browser push unsubscribes spiked this week, in-page push steady, seems widespread.

 

[Reacheffect]

Reacheffect

Glad it's not just us, but sorry to hear you're feeling the hit too. The fact that in-page is steady really points toward a change in how the browsers (Chrome/Edge) are managing the push token lifecycle rather than a drop in user interest. Out of curiosity, are you seeing the spike across all geos, or is it hitting your Tier 1 traffic harder?

 

[seoguyy]

Yeah, same pattern on our end this week. Standard opt-in push unsubs jumped noticeably while in-page stayed flat, so it's not just you. My guess is it's tied to the Chrome/browser permission prompt changes rolling out lately, a lot of users are getting nudged to manage notifications and just nuking everything in one pass instead of reviewing per site. Worth checking if your unsubscribe timestamps cluster around a browser update push rather than anything on the campaign side.