Mobile App Economy

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Every week about 100 movies released and 250 books published throughout the world. These numbers are too small compared with 15,000 new applications coming week. Here are the numbers by her Anindya Datta, Chairman company Mobilewalla, put out when it comes to speedy growth of mobile applications compared with other communication applications.
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A new milestone in the mobile application market has been conquered when research firm Mobilewalla said the number of applications for the mobile platform Android (Google), iOS (Apple), BlackBerry (Research in Motion ) and Windows Phone (Microsoft) has surpassed 1 million in early December. The growth of mobile applications are far ahead of other media applications. Every week about 100 movies released and 250 books published throughout the world. These numbers are too small compared with 15,000 new applications coming week. Here are the numbers by her Anindya Datta, Chairman company Mobilewalla, put out when it comes to speedy growth of mobile applications compared with other communication applications.

Android application acceleration

10-2008 , Apple's app store only has about 8,000 products. That same year, companies Mobilewalla born, providing a site for sorting, ranking and mobile application allows users to search for them. Mobilewalla began analyzing Android and Windows apps in 2009, and a year later the BlackBerry.

Explaining the boom above, Brand Hunstable, co-founder and CEO of the company Ustream, said that the development of mobile applications is now more favorable than in the previous year due to no longer having trouble from mobile providers, hardware problems and ensure quality. In addition, the emergence of more powerful devices, higher quality networks and high-resolution camera is also contributing to the growth of mobile applications.

According to Mobilewalla, iOS applications are leading the market with 59.6% market share, followed by Android (32.3%), BlackBerry (4.4%) and Windows Phone (3.5%). However, there are signs that Android is narrowing with iOS in the context of the Android platform accounts for more than half of the smartphone market.

Google said the Android application user has been downloaded 10 billion times. In addition, each month, there are a billion downloads on the Android app. Although the applications on Apple's App Store has been downloaded 18 billion downloads for iPhone, iPad and iPod Touch devices, nothing is too bet that Android will overtake Apple in the next few years to.

Google has no mention of a problem a lot of people interested in Android app revenue. In the summer of this year, Apple said it has paid $ 2.5 billion to developers since the App Store went into operation. To remember that Apple about 30% of the revenue from any fee application is downloaded from the App Store. Meanwhile, Google is silent on the Android Marketplace store sales. This is not difficult to understand because Google is still a "rookie" in the field of mobile applications.

Concerns about revenue

Google's business activity takes place based strategy provides a free service supported by advertising. Until recently, the company began selling products directly to consumers - from the YouTube movie rental service to download music. Operation of the Android Marketplace is no exception to this strategy.

However, that does not mean that the profit potential of Android is not available, such as advertising in the application or the development of applications for large businesses seeking to promote their brands. Paul Johnston, who are developing applications for a number of British companies want to promote the image on the mobile phone, said: "More and more customers come to Android as the operating system more robust and easy to write applications than iOS. "

Meanwhile, Laith Clark, staff development company applications TapMob, has the opposite view. Who write applications for both platforms of Google and Apple, he said: "Writing applications for Android is much more complex. That's not to mention the difference between the two app stores. Apple's App Store is logically organized, a good marketing environment. Meanwhile, on the Android Market, finding the application more difficult. " He also stated that Android phone cheaper than the iPhone, so that users may not be willing to pay for any application.

However, the market share of Android is an undeniable attraction for many application developers, including Mr. Raam Thakrar. Service applications on a postcard of his Touchnote Thakrar available on both Android and iPhone, is free, but users have to pay to send a postcard. Touchnote for Android application has been downloaded more than 400,000, less than the iPhone. IPhone users also spend more postcards than Android. However, in the long run, Thakrar said that the growth of Android will help more for your business.

John McLeod is another developer make money from the app Travel Alert (provides updates on travel information from different sources) on the App Store. He said he spent a lot of time thinking about developing applications for free or charge before selecting the App Store. He still is considering an Android version even skeptical about the ability to make money from the advertising that appears in it. That is the mentality of many application developers today - ready to develop Android applications in the belief that this platform is the future of smartphones.
 
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