Not only is the designer or web developer, an administrator needs to quickly learn and adapt to the many changes in the surrounding environment, thereby making a reasonable strategy to optimize the system their website. Webmaster forum will introduce you to some basic rules to make the process of website optimization in the Mobile Search market.
Here's some tips for doing Mobile SEO
1. Use phrases, key words shorter than
Most mobile users use short phrases, or as one part of the keyword. Even the phones with a QWERTY keyboard are many disadvantages to type a lot, and this is the main reason why they are pretty "miserly" while looking. In fact, the limit of course here in about 1 - 2, if not quickly improve keyword on the appropriate website, you will definitely lose a lot of advantage in the market share of Mobile Search.
2. Mainly looking for information around
In addition, mobile users are mainly looking for things, shops, restaurants around where they are. In fact, this is fairly easy to understand, for example, if one person standing on any street and find a place to purchase, make sure they will find places around there, such as "some Duy Tan Street, Cau Giay "rather than" Hanoi machines "or" Ho Chi Minh ".
3. Specified on the data search
We are very easy to see that the information related to sports, news, weather, financial information, stock market ... is what is the most searched on the mobile platform this. If your website is built with the main topic related to these factors, then be sure to apply the search keyword optimization, interface and functionality.
4. Mobile Search, the top 10 position is actually the top 3
In fact, mobile users are "hate" to pull down the bottom of the results page and click Next, Next ... in the next page. Typically, one page with 10 results returned by the system are fully displayed on the Desktop, but will be divided into 2 or 3 pages on mobile. Therefore, if the top 10 spots on Mobile Search, which is the top 4 or even top 3, because only the 3rd or 4th position on the first display, and the opportunity to attract the attention of users are also much higher than the next page.
5. Systematic organization website
Upload your website to the major search engines for Mobile and mobile portal. This will become more favorable as the majority of traffic to websites from Google and other search engines, but if you want to increase traffic more, nothing better Search Engine for Mobile and mobile portal. This can be seen as abundant "resources" and extremely useful for mobile devices market, so we should not ignore them. Habits of most users are limited by Google or other search Seach Engine, but instead they often have access to the page Portal familiar. If your website is displayed in this portal of users looking to increase rapidly.
6. Strict compliance with the standards for Mobile
The standard ink for Mobile Search pretty much difference compared to normal SEO process, and if you want your website is spider or crawler "visit" regularly, you should comply with the strict application of the rule of law. Users should refer to the standards of the W3C Mobile in. Or if your website does not meet these standards, it will still be listed in the search results list but was Transcode - convert code using Search Engine, and a lot of influence on the results show.
7. Do not forget to file Meta.txt
All of us are know that Meta.txt is one synthetic data files, where you will put the information short description of the website. And technical nature, spider or crawler search engines will carry out direct index file meta.txt at the root of the website, so if the entire rest of the website can not access it will still be show up in search results. Meta.txt similar as robots.txt in Desktop Search, with 1 score like metatag, users can add content to this (with doing something like Description and Keywords). Format used in file meta.txt is marked by two dots (like robots.txt), each field in this file is based on the syntax:
Besides, the biggest advantage of meta.txt is easily analyzed by the user and the system Seach Engine.
8. Do not create and use long or too long
This is, of course, because the majority of mobile users do not have enough time to read through the entire site, as well as pulling down the web page and select page 2, 3 onwards. This is the main reason why you should design and one concise website for the Mobile version, but does not mean ignoring important factors such as keywords.
9. "Predicting" the common factors for Mobile Search
Increased use of the phrase popular when users search for the information they want. If the system keywords in the website to coincide with various keyword or from the results returned by Seach Engine, your website will be easy "to" user.
10. Check the website shown on various mobile devices
This is a very important factor to ensure the success of the website, especially when more and more new phone models with different screen sizes. Of course we can not test all possible cases, but at least to meet the most popular device models in the market. 1 points to the fact that mobile users are very sensitive to the site has a bad interface, excessive frills, no clear function or display does not fit their screen. Therefore checking and preview - preview is indispensable.
Mobile SEO is optimizing the sites on the top pages of SERP on Mobile version of search engines.
It includes all the points mentioned by SEO and all the factors required to make a site rank on M-Search Engines as well.
In the era of mobile, tablets and laptops, it is essential for every website owner to look at two different perspectives to increase the sales and visitor count on websites, 1. for PC's and Laptops and 2. For Mobile, Tablets and Smart Phones.
The website designers should move their steps towards designing Responsive Websites, which are compatible with both PC and Phones at a time and should plan their SEO for both the versions in order to get more successful in online marketing business.
Best outcome of a mobile SEO can come out with following these:-
website's speed should be fast, re size images to do that
If webpage is long then divide it into chunks
remove scrolling, mobile user hate it
provide a navigation link on every page to to go home page
add call to action on every page