How to measure success of PPC

[mark]

Hello guys,
I recently campaigning about PPC, I want to know what are the measures through which I can identify the success of my campaign and is it same for all the search engines.

Please give me quality suggestions.

 

[walker.king89]

Maintaining the ppc is best option to survive the business as long as you want. By maintaining the PPC accounts and business you show able to now about your budgets and expenditures. To maintain the ppc you should follow below strategies
1. Check Your Budgets Regularly
2. Test and Tweak Ad Text for Best Results
3. Dont Neglect Your Landing Pages