Inconsistent Conversion Rate in Adwords

[mthompson0931]

Hi,

We are in the diet industry and our websites conversion rate is up and down on Adwords. It is extremely inconsistent. One day we can convert at 4%, next day it could be at 0.5%. Can someone please explain the reasons behind this? Is there anyone here experiencing the same issue?

Thanks,

M

 

[Joe S.]

Your campaigns look like not optimized well. There are more things you can do with it to get consistent conversion rates and increasing ROI. Try to optimize ads, devices, search partners, pause non-converting keywords, exclude misspellings, etc... All these factors will affect your campaigns directly. However, always remember that fluctuations are common in every business and you can't expect that the conversion rate will stay the same forever.

Hope that helps!

Joe