How to do SEO to target UK visitors?

DiamondIM

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I have a question about SEO and traffic
It is: How to do SEO to target UK visitors?
If I can SEO and getting more UK visitors, I can make the same thing with US visitors, why not. :rolleyes2:
so don't hide your secret, please share me best techniques.

Your helps are appreciated.
 

elcidofaguy

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Hi DiamondIM,

Here's a couple of quick pointers...

1) You need to target keywords which in include geographical aspects... e.g. best london photographer etc... Use them for your posts/pages on titles, heading tags, url etc... Mix it up and vary the keywords with long tail...

2) Use categories, sub categories which are geo located and build out a silo on your site... Create deeply nested pages which interconnect on geo references as well as subject matter...

The on-page SEO will allow for G's crawlers to achieve a much deeper understanding of your site...

For off-page SEO - its about getting authority signals such as on social media - but for local I would keep it low as too much and it leaves a footprint to G that you're gaming the system e.g. 10,000 likes, shares for a local barber shop does not make sense lol... Add in a couple of good high authority links (Moz DA/PA Majestic CF/TF etc).. and you should be good.... again too many backlinks is an obvious footprint... For Social I would try running some FB ads which are geo targeted as well...

Also approach related websites, locally established websites e.g. local business and see if you can post a guest article or pay for a sponsored link etc...

In addition you could try to get on G's local listings, yellow pages etc....

Best of Luck!

Cheers,

Sid
 

arronmattwills

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Doing Search engine optimization for United kingdom is quite tough task. I have been observing the trends. If you search with some keyword, you will get Google maps as per latest pigeon update but for U K location maps are not displaying and displayed locations are not filtered according to the audience rating. Google giving importance to long time existing clients and branded companies. This what especially happening in UK.
So your brand name should be popular and your online presence is significant.
 

elcidofaguy

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elcidofaguy
Indeed there is a difference between International SEO, National SEO and Local SEO...

Ranking for competitive services/products on a UK National level can be tough to extreme (niche dependent) e.g. UK's best leather garments, UK car parts, UK car insurance etc.... which is generally on par with marketing to a global audience (ranking for internationally competitive terms)...

At a local level such as targeting small towns, villages etc its much easier given the general the level of competition is far less... In fact many of the keyword terms are yet to be exploited and its feasible that you can be ranking for those terms with a good article with some on-page SEO... and nothing else!

Saying that the volume of search can be low re:local SEO to virtually nothing... in some cases you may not even see any statistical data within G's keyword planner tool.... Its relatively easy to rank for terms/keywords which no one is searching for! ...

Hence local SEO can be a bit of a smokescreen when supposed SEO specialist tell clients that they are ranking #1 for a keyword.... what they forget to tell them is that its pretty much useless... Therefore a better measure of success is to ascertain whether the overall result has led to targeted conversions (ROI) - in most cases that being profits or lead capture....
 

blueclcl

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Hello Diamond

If you have the time, then you could build a seperate blog/ website that's built to target UK only.

Get your hosting from a UK provider as well as a UK domain name ( .co.uk )

As well as that do everything Sid says above and also try to get your back-links from Uk domains.
 

Hassan

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Here are some tips:

Target UK based keyword. It can be done by using any good keyword research tool or just go to google.co.uk and tryout your keywords alternatives. Submit your site in the local UK directories. Do forum posting in UK based forums. Set your target as UK in the webmasters tools. Join groups of Linkedin which focuses on UK based users. Try to contact with professionals and users of UK through different social channels. Submit your site to UK's classified ad sites.
 

HomeBiz

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Do you guys here think that using a domain start with co.uk is best way to get good ranking on google.co.uk and target more traffic from UK?
If I am right, why that?
 

stephenjoseph1

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Initially start up with taking a domain with the country you are targeting ex: your targeting UK so take a domain with co.uk, this specifies, your business is from UK and your target customers are from UK. Then target getting backlinks from .uk sites by which your keywords rank in the .uk search engines. Since you are getting backlinks from .uk sites, people can visit your site even those sites as well.
 

richadrverma

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You have optimize your website according to UK search engines, like you have to do high PR directory, social Bookmarking, article, press release, classified, local business listing & submission in UK sites to get potential customers & traffic on your site from particular that country.
 
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