Seting up a landing page and take orders online?

laurence

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Hello everyone!

I want to know simple steps how to set up a landing page and take orders online?
what things I need to do to drive traffic to my landing page?

Any advice welcome
 

Nytshade

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I use Optimizepress to create landing pages. There's a whole lot of other tools you can use to create landing pages but I just prefer optimizepress.

I use my blog and social media to collect emails, I find that doing it this way keeps the list responsive as compared to buying traffic. I rely on organic traffic, those are the people who really want what I have to offer that's why they become responsive.

There's a whole lot of other ways you can drive traffic to your landing pages like using forums, blog commenting, guest blogging, press releases, seo etc. etc. etc.

Hope that helps.
 

Marx Melencio

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Re: A Few Questions

Laurence,

Just have a few questions. Your answers would greatly help me share more specific steps and tactics... :)

Q1: Is your website in WordPress? If not, then what's the CMS of your website?

Q2: By "take orders" -- What do you mean, exactly?

Q3: Related to Q2 -- Are you going to sell your own digital products, or your own physical products that you'd need to ship to the buyer, or your own services, or affiliate digital and / or physical products, or affiliate services?

Q4: Related to Q2 and Q3 -- How do you want to process payments -- PayPal, credit / debit card, any other payment option?

That's it. Cheers! :)
 
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laurence

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@Marx wow a long list of questions, I spend some minutes to answer you

Q1: Is your website in WordPress? If not, then what's the CMS of your website?
It's in wordpress platform

Q2: By "take orders" -- What do you mean, exactly?
I mean getting orders and deal with them

Q3: Related to Q2 -- Are you going to sell your own digital products, or your own physical products that you'd need to ship to the buyer, or your own services, or affiliate digital and / or physical products, or affiliate services?
we sell both, affiliate and our own digital products ( of course, need to shipping to the buyers, which shipping methods should I apply (from my country to customers' country?

Q4: Related to Q2 and Q3 -- How do you want to process payments -- PayPal, credit / debit card, any other payment option?
We accept all, prefer Paypal because it's fast for transactions

what would you say?
 

Marx Melencio

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Re: Answers

Laurence,

wow a long list of questions
It'd be a longer list if you want micro-specific advice... :)

It's in wordpress platform ... I mean getting orders and deal with them ... we sell both, affiliate and our own digital products ( of course, need to shipping to the buyers, which shipping methods should I apply (from my country to customers' country? We accept all, prefer Paypal because it's fast for transactions
Well, for your affiliate products -- You just need to use your affiliate links so your customers can go to the sales pages / shopping cart pages of those products. These affiliate links are provided by the developers of those products...

You can place your affiliate links in damn good email copies for your subscribers, and in your mind-blowing softsell content pages / posts that can effectively show off your specialized expertise to your customers...

Or, you can just point a gun at their heads and tell them to use your links to buy your affiliate products... :)

As for your own digital products -- You can use a merchant processor like Clickbank or Amazon (they have comprehensive guide materials on how to use their platforms). This also allows affiliates in those networks to promote your products for you...

You can also use a WordPress shopping cart plugin and just process payments from your customers via PayPal, if that's what you want, though I think you'd want to have affiliates selling your own digital products for you?

Now that we've most likely squared away the things above, found below are some tactics...

1. Create an attention-grabbing, enticing and compelling opt-in offer that's relevant to what your target customers want. Of course, it should also be relevant to your affiliate products and to your own digital products. Here are some case examples:

• If you're promoting premium video training materials for breeding pink elephants, then your opt-in offer can be a comprehensive training guide on "8 Things You Probably Don't Know About Taking Care of NYC-Bred Pink Elephants (So They Don't Repeatedly Suffer and Die A Violent Death)" :D If you're promoting anti-spyware and Internet privacy software products, then your opt-in offer can be a free Chrome / Firefox / IE plugin for automatically setting Facebook privacy settings to moderate, high, or paranoid;

• To generate ideas, you can check out recent copies of best selling local niche magazines in your target country/ies. Take note of cover stories, feature stories and so on. Generate ideas from that data. Why? There's a reason why those niche magazines are wildly popular among your target customers in your target country. One main reason is the content of its cover stories, feature stories, etc.; and

• For example, if the cover stories in one of the best selling NYC pink elephant magazines are about a master pink elephant breeder or a seasoned pink elephant trainor and their best kept secrets about taking good care of pink elephants, then you're on the right track with my suggestion above. Another example is if the cover stories in one of the best selling LA computer magazines are about manual methods that LA-based PC users can do to avoid massive information theft, spamming, sniffing, snooping and hacking attempts that are being deployed across LA Facebook accounts by a heavily funded digital criminal syndicate...

NOTES: An opt-in offer is where you provide your site viewers with something that they'd willingly exchange their names and emails for. You can use an autoresponder like AWeber to set up an opt-in box where viewers can enter their names and emails so as to get your opt-in offer. Your autoresponder will provide a platform for you to create mailing lists and the code for these opt-in boxes, which you can place in the pages / posts of your site. Check out the manuals of your chosen autoresponder, for a more comprehensive guide on how to do this...

2. Create an equally attention-grabbing, enticing and compelling copy for your opt-in offer. This can be text or a brief video. Keep in mind the things above, in order for your copy to make your target customers drool over the results that your opt-in offer can give them. Also remember the following things:

• Talk about the results your customers will get from your opt-in offer -- Your target customers just want to know what's in it for them. They don't probably want to hear how you almost starved to death and sold some of your organs just to invest avant garde manpower resources and processes and technologies into the development of your opt-in offer :D ;

• Make them feel those results -- Your target customers want to visualize how much better they'd feel or how much richer / safer / happier / thinner / popular they'd be during and after they experience your opt-in offer;

• Don't just tell them -- Show them stories of others who were blown away by the results they got from your opt-in offer. Make them feel that they, too, are just seconds away from getting those results; and

• Paint that picture quick -- Make them visualize that picture in a matter of seconds. This of course doesn't apply to those who are promoting $150,000 industrial machines for production facilities in China... :)

NOTES: Your opt-in copy is the content of a page / post where the opt-in box is placed. It's like a sales page for your opt-in offer -- Its purpose is to convince viewers to exchange their names and emails for your offer. This is best set as your landing page...

3. In your non-promotional follow-up emails -- Give your subscribers value that can supplement the results they got from your opt-in offer. Take note of the things above...

4. In your promotional follow-up emails -- Recommend your affiliate products and your own digital products to your subscribers. Do this in ways that will make them visualize the mind-blowing results they'd get from your recommendations, on top of the results they already got from your opt-in offer and non-promotional follow-up emails. That's where you drop your affiliate links, or links to your own sales / shopping cart pages. Keep in mind the things above when creating these promotional emails...

NOTES: Read on how to set up these follow-up emails in the guide materials of your chosen autoresponder...

Essentially, here's the process:

Opt-In Offer =>> Non-Promotional Follow-Up Emails =>> Promotional Follow-Up Emails =>> Sales / Shopping cart Pages =>> Their Money =>> Your Wallet =>> Results for Them =>> More Money for You :D

It's similar to this:

Movie trailer =>> Pre-Screening Reviews =>> Well Crafted Movie Spoilers =>> Full Length Movie =>> Relevant Merchandise =>> Movie Sequels :)

That's it. Now, imagine what I could've written if I gave you a longer list of questions? :D Cheers! :)
 
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Content by Rhonda

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You are on the right track realizing that that you need a squeeze page and a way to build your list, however you may be a bit ahead of yourself if you don't understand how you are going to get your traffic and may need to take a course on that. YOu will get there, just keep learning!
 
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