What is Copywriting?

Redspan

New member
Joined
Dec 30, 2013
Messages
19
Points
0
Could you explain me what is copywriting?
and what kind of writing is considered copywriting?
sometimes I forgot this term and I need some examples if it's ready with you.

Thanks
 

elcidofaguy

Well-known member
Joined
Jan 13, 2015
Messages
1,281
Points
113
Hiya Redspan!

Copywriting can be a confusing term for non native English speakers (not that I am saying you are)... For me its the ability to write a sales page with promoting a product.... As simple as it sounds it is definitely not... The best copywriters in the industry charge a fortune!

With that in mind copywriitng is that art of your words reaching into the reader and persuade them to buy! To do that I recommend that you focus on benefits and not features... For example take your time to ask this very simple question "So What?".... write down the answers as far as you can go..... and rinse and repeat with keep asking that same question across the board.... Spend days and days on it... live your life in the shoes of your target audience and learn what is means to feel the pain points....

For example you have developed an awesome mobile gizmo for playing mp3's on the go.... Don't talk about it being 1000++ Gb RAM, etc... Mention that its a small handheld device which carries 100,000 songs in your pocket... Now that is a benefit (a rough example which has always stuck in my mind).... and as a result of keep asking the "so what?" question.... Every niche has tons of them.... Try it... and you'll see what I mean.... it applies to everything....!!!

So in sum - copywriting is the ability to tap into the mind of your target audience and for them to be wanting/demanding your product... In the end words will prevail and not fancy, animated images... Its words which sell.... and that art/skill is what I call copywriting...

I hope that helps...

Best of Luck,

Sid
 

ashleymadea

New member
Joined
Feb 28, 2015
Messages
16
Points
0
Copywriting is simply any written material that is related to sell your product or service. To the writings on the back of a shampoo bottle to a product description marketing a piece of jewlery on a website, it's all copywritting.
 

ashleymadea

New member
Joined
Feb 28, 2015
Messages
16
Points
0
Yes, that's exactly what I said. Copy on a shampoo bottle influences people to take action (to buy, beleive, or subscribe) just like your website's poduct descriptions do. Great copy is effective and oringial, and must be varefully tailored to your target audience.
 

skmyna

New member
Joined
Nov 30, 2014
Messages
17
Points
0
Copywriting is writing copy for the purpose of advertising or marketing. Copywriting is an art. You have to be creative with your words and sentences.The copy is meant to excite someone to buy a product, or influence their beliefs.

Yes, that's exactly what I said. Copy on a shampoo bottle influences people to take action (to buy, beleive, or subscribe) just like your website's poduct descriptions do. Great copy is effective and oringial, and must be varefully tailored to your target audience.
Ashleymadea described it beautifully.
 
Newer threads
Replies
4
Views
2,710
Replies
3
Views
2,731
Replies
10
Views
3,804
Replies
3
Views
2,759
Replies
7
Views
6,163
Latest threads
Hi
Replies
1
Views
153
Replies
1
Views
145
Replies
1
Views
135
Recommended threads
Similar threads

Referral contests

Referral link for :

Sponsors

Popular tags

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top