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Responsive web design or web design is a technique of adaptive design and development that creates a web site or system that adapts to the size of the user's screen. Responsive design enhances your browsing experience by offering an adaptable and flexible website optimized for the device you are using.
Undoubtedly there has been a clear move towards mobile browsing and responsive design is the easiest way to reach people who use multiple devices and ensure a satisfying experience. 2013 has been recognized as the Year of Design Responsive .
1. Increase your visibility on tablets and mobile devices.
The increasing use of internet and the proliferation of tablets and mobile devices have been the driving forces of this new development. Typically users were redirected to a specific site for your device (eg. Mobile version of the web), but a responsive design now allows the website can be viewed on multiple devices.
So, the responsive design is now much more important for all who want to optimize their online content.
2. Increase sales and conversion ratio
Another of the benefits of responsive design is the improvement that occurs in the user experience as it is not necessary to redirect to a mobile version and as sheets of standard style (CSS) are used between multiple devices, design and image is perceived more unified and coherent. This consistency has a positive impact on conversion rates because the user is already familiar with navigating the web in different devices.
3. Analysis and consolidated reports
Having a single responsive site means you no longer have to track navigation of your users, routes conversion funnels and redirects among your different websites. Web analytics tools like Google Analytics are now optimized to manage multiple devices and reports of websites with responsive design.
4. Improve your visibility to search engines
The responsive design allows you to manage your website with very few hypertext links, thereby reducing the time spent managing your website. This allows focus on spreading and maintaining a consolidated SEO strategy. The SEO campaigns can be costly and time consuming, but with a responsive design, all your efforts are focused on one site, with a common strategy for all devices.
The content is vital for SEO, quality content generated regularly improves the positioning of your site in search engines. Responsive design with the need to duplicate the content for each device and are more likely to improve the position in search engines is avoided.
Besides Google mentions that responsive and mobile optimized sites are getting high on search results instead.
5. Saving costs and time in developing the mobile version
One of the advantages of opting for a responsive design is that it takes less time than if a mobile version of the site is created, which has been so far the most common solution. Having to do tests on a larger number of websites increases the cost of development, support and maintenance. As the styles are reused and optimized can use standard testing methodologies.
6. Saving time and costs in managing the website
Managing a single website simplifies content management and administration. In addition a single interface for administration can be easily optimized for the management of content or templates used on each device.
7. Improving the browsing experience offline
The responsive design allows to deliver quality content to your community through various devices, offline browsing capabilities of HTML5 allow the website to be easily accessible "on the go". The number of tablets and phones that allow HTML5 is growing. More and more content, newsletters ... web applications consume hybrid HTML5 without an internet connection.
How to know if a website is reponsive design?
A simple way from your computer or laptop is increasing or decreasing the size of your browser window, if the website is responsive design see that the content is adapted according to vary the size of the browser window. Also, you can check by online tools, just simply google it.
Conclusion
The responsive design allows you to be the latest trend in online development. Development costs and maintenance, visibility in the search engines and improving conversion rates: As the use of mobile internet and apps is growing, several implications must be considered. The key benefit of a responsive design are all these factors combined with a unified approach to design.
With increasing sales of tablets and phones, responsive design is the key to staying ahead of your competitors and gain market share.
Undoubtedly there has been a clear move towards mobile browsing and responsive design is the easiest way to reach people who use multiple devices and ensure a satisfying experience. 2013 has been recognized as the Year of Design Responsive .
1. Increase your visibility on tablets and mobile devices.
The increasing use of internet and the proliferation of tablets and mobile devices have been the driving forces of this new development. Typically users were redirected to a specific site for your device (eg. Mobile version of the web), but a responsive design now allows the website can be viewed on multiple devices.
So, the responsive design is now much more important for all who want to optimize their online content.
2. Increase sales and conversion ratio
Another of the benefits of responsive design is the improvement that occurs in the user experience as it is not necessary to redirect to a mobile version and as sheets of standard style (CSS) are used between multiple devices, design and image is perceived more unified and coherent. This consistency has a positive impact on conversion rates because the user is already familiar with navigating the web in different devices.
3. Analysis and consolidated reports
Having a single responsive site means you no longer have to track navigation of your users, routes conversion funnels and redirects among your different websites. Web analytics tools like Google Analytics are now optimized to manage multiple devices and reports of websites with responsive design.
4. Improve your visibility to search engines
The responsive design allows you to manage your website with very few hypertext links, thereby reducing the time spent managing your website. This allows focus on spreading and maintaining a consolidated SEO strategy. The SEO campaigns can be costly and time consuming, but with a responsive design, all your efforts are focused on one site, with a common strategy for all devices.
The content is vital for SEO, quality content generated regularly improves the positioning of your site in search engines. Responsive design with the need to duplicate the content for each device and are more likely to improve the position in search engines is avoided.
Besides Google mentions that responsive and mobile optimized sites are getting high on search results instead.
5. Saving costs and time in developing the mobile version
One of the advantages of opting for a responsive design is that it takes less time than if a mobile version of the site is created, which has been so far the most common solution. Having to do tests on a larger number of websites increases the cost of development, support and maintenance. As the styles are reused and optimized can use standard testing methodologies.
6. Saving time and costs in managing the website
Managing a single website simplifies content management and administration. In addition a single interface for administration can be easily optimized for the management of content or templates used on each device.
7. Improving the browsing experience offline
The responsive design allows to deliver quality content to your community through various devices, offline browsing capabilities of HTML5 allow the website to be easily accessible "on the go". The number of tablets and phones that allow HTML5 is growing. More and more content, newsletters ... web applications consume hybrid HTML5 without an internet connection.
How to know if a website is reponsive design?
A simple way from your computer or laptop is increasing or decreasing the size of your browser window, if the website is responsive design see that the content is adapted according to vary the size of the browser window. Also, you can check by online tools, just simply google it.
Conclusion
The responsive design allows you to be the latest trend in online development. Development costs and maintenance, visibility in the search engines and improving conversion rates: As the use of mobile internet and apps is growing, several implications must be considered. The key benefit of a responsive design are all these factors combined with a unified approach to design.
With increasing sales of tablets and phones, responsive design is the key to staying ahead of your competitors and gain market share.
