Backlink is still very important for rankings

[johnandme]

Even though Matt Cutts said backlink would become a little less important in SEO, but I myself don't believe that
The question is how Google ranks websites? it relies on content? I'm sure any Seach Engines likes a lovely content. But how can search engines distinguish a good content from another? I don't think search engines are so emotional enough to realize better, exellent or worse content
Search Engines are just a machine, they're not a human, so I think it doesn't have a feeling about content.
In fact, Google owns some instruments, that helps google understand how visitors think about sites. Google Analytics can determine users' behavior on sites. But I think google may not know satisfaction exactly. This is the difference between human reading and Google search engine reading.

What happens if so many sites contain equivalent quality content, equivalent bounce rate, time on site, pageviews...? So what is crucial factor to keyword ranking? that's backlink

Another question! why did Matt Cutts try to lower the role of backlink in SEO? Because he wanted to prevent spammers who are getting spammy and spammy everywhere to get backlinks

I don't think the role of baclink would be lowered, it's always valuable for SEO , no matter how google's algorism changes.

[Content Removed by Moderator]

I hope you can share your viewpoints to me.

 

[Nytshade]

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[SEOPub]

I don't think Matt Cutts ever actually said that.

 

[MrGravyCakes]

MrGravyCakes

I'm gonna go ahead and disagree with that, he did say that

 

[Nytshade]

Matt Cutts said, overtime there'll be a little emphases on backlinks, but Google will always use links to assess the reputation of pages and sites.

 

[itrafficsupplier]

I think they still prove extremely valuable, especially wikipedia links. But I agree on what you are saying about search engines are just a machine with no emotion.

 

[SEOPub]

Sorry. I should have clarified my response. He said over time they will be a little less important in the algorithm, but he went on to say they still do and will play a major part of the rankings for the foreseeable future.

In other words, do not read to far into this and start thinking you are going to outperform your competition without backlinks. They are still the #1 ranking factor and will be for a long, long time.

 

[talukdar]

There is no up date of page rank for long time. It seems there is no chance of updating page rank in near future. So I don't think it is the time to go for page rank. It is time to go for traffic.

 

[samng]

Well, I guess it does not hurt if your website has got quality backlinks ... It can help in your rankings. But let's not forget that if it is a genuine backlink, web surfers will actually click on the backlinks to go to your website, thereby generating organic traffic for you.

 

[Archana]

Yes, obviously it is important as a backlink only helps to increase the visibility of any website in Google to spread the awareness of it in different parts of the world. Without backlinks, its won't be possible to popularize any business in the world of internet quickly.