Pricing Web Development?

JohnASimpleWorld

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My team is starting a small local web design company and we're really confused on how to price web projects. I'm hoping you guys here can help us get some ideas of what to charge.

We are going to provide domains, hosting, basic design on wordpress cms as a base. Installations, custom work are considered after done projects

How should I price our work? Do you guys here have any experience on this field?
 

tarunap

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There are 2 ways you can charge the customers for the designing. Firstly, hourly bases - no matter how many pages based on hour you can charge, and secondly an fixed amount based on the no.of pages to be designed e.g: say 8-10 pages some amount.
Basically hourly bases would be feasible rather than no.of pages.
 

Christopher II

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That's a really competitive space. Look at your competitors and see what they charge. You'll either have to provide a better service at the same rate, or at a lesser rate.
 

jimi1980

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Well there are actually two pro ways for charging your clients
1) Pr hr baisis
2) Pr Page basis

Its your choice how you want to charge up your clients
 

Shutout

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Post an ad on craigslist saying you need a 5 page website designed using Wordpress. State that you need to see rates or a flat rate cost. Weed through the generic responses that don't answer your questions and then see what others are charging.
 

Sheldon Allen

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That depends upon your targeted area and people ... you can also check Wiretree
 

wppluginspack

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It depends on your clients. Large, enterprise sized clients generally get quoted a project estimate. Track your hours, watch for scope creep and hire a sharp project manager to keep it all flowing.

For small mom 'n pops you can sell packages. Include the basics (framework, # of pages, copywriting, stock photos, security, basic SEO, email setup) and charge a fixed price. 3 packages is a good number to choose from. Set an hourly rate for anything over and above.

Charge hourly for maintenance or offer a monthly rate for a certain number of support hours.

That's my two cents.
 

wppluginspack

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Sorry, per hour.

I started out at $25/hour when I was cutting my teeth. That's a freelance price, though, not an agency. I went up to $55/hour. I know consultants and developers who charge $120/hour.
 

Adam Yunker

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Hey there,

You should price the website projects soley on how much it is going to cost you to do the project.. Just break even!

The profit shouldn't be from the project, but on the upsells. Get some people that are really good at SEO and Social Media pages or Managing PPC campaigns and when you host your meeting with the client let them know once they've decided to do business with you, that you offer these other services and charge a monthly fee for them.

That's where the money is made! The projects you should just break even or have a sliver of profit, try to upsell on other services you offer & if you don't have those people find them! Those upsells are great because they are monthly recurring fees..

Hope this was helpful :)

Adam
 

LowEndXeon

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I'd charge via pages, because it seems much cheaper to the client. If you think about it, people go under an impression that sites can take hours and they will spend thousands on hourly costs. If you charge a per page, it shows a fixed rate and it can cause you to get a good down payment for the websites :)
 

savidge4

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This is a age old question... "How much should I charge?" The answer here to that question, is another question in of itself.. What are you worth? There is what's called the Cost plus model, a determination of how many hours a job will take, then multiplying by your hourly rate and then adding a percentage 10 to 20% ( or more ) on top of that number. The obvious factor here is knowing how long something takes. First starting out, and the answer to that may not be so simple. having done something for a while and you have at the very least an idea, you can make a very close estimation. Lets make some quick clarification here... If you are going to charge a client by the hour you work, you no longer are a freelancer, you are a "Contractor"... and if like fiverr or freelancer you are charging by the job, then you are indeed a "Freelancer" There is another category here to consider. "Consultant" this is a totally different ball game. No longer is the VALUE placed on you by you, but the Value is determined on what your services are worth to the client. So the contrast would look something like this. I can build that site in 20hrs and will charge you X dollars ( we can say $80 an hour for a total of $1600 ). OR If you current site is producing $5000 a month and the changes I am proposing would increase that value by 400% ( $20,000 ) isn't $5000 a fair price? So you have just increased YOUR bottom line from $1600 to $5000 doing the exact same amount of work.
 

srirambyrapaneni

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Well this depends on the type and complexity of projects.

If it's a static site you can charge your client as a whole think.That depends on your hourly rate.for example i do a static site for 50$ with 5 pages.

If it's a dynamic site the time is more and resources also more.So you can charge more.

Generally rates vary.

As far as i know the rates vary from 13$ to 16$ per hour.

I can suggest you to contact some freelancers,they have good idea.
 

MeowNinja

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Hey man,

So, who is your client base? Who is your target market? Up until you have established some credibility, testimonials, results, I'd create about 5 websites for friends and family or super discounted ones for folks you know in exchange for testimonials. Why? These can make or break your business!

After some answers, I'll give you my best advice :)
 

brainsdigital

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well its depends on the details
1-how many pages
2-static or dynamic (open source cms . or custom cms)
3-functionaltiy, of course, a website with contact form will not be the same with a site with the tracking system.
4-hiring a company or freelancers
for freelancers cost Avg you can check freelancing websites .
for companies its starts from 350$
5-also if the project is sensitive I prefer contract with company
 
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