Updating old posts vs. creating new content?

Maxoq

Member
Joined
Feb 25, 2015
Messages
45
Points
8
My college is advising me that creating new content is better than updating old posts. In your point of view, which should you go for more SEO benefits and keyword rankings: updating old posts or creating new content?
 

vishwa

Well-known member
Joined
May 12, 2014
Messages
1,142
Points
63
You can do both simultaneously. Adding new and fresh content will help you to make your blog more active and fresh. While updating your old posts will help your repeated visitors. Both techniques are good for SEO as well.
 

PTTed

New member
Joined
Jul 15, 2015
Messages
392
Points
0
My college is advising me that creating new content is better than updating old posts. In your point of view, which should you go for more SEO benefits and keyword rankings: updating old posts or creating new content?
It depends on a number of factors like whether the old posts have juicy inbound links or not and what keywords you want to target and whether those old posts already rank well for those keywords and things like that.

I would say that if you want to target the same keywords that your old posts target, then update and improve those old posts. If you want to target new keywords or slightly different keywords, then create a new page and link from the old pages to the new ones you want to get ranked high.
 

spoorti1509

New member
Joined
Nov 14, 2018
Messages
39
Points
0
Well it totally depends and i suggest you to manage both simultaneously, i mean you can manage both simultaneously so that you can add new content which makes your blog more active and fresh as well . Coming back to updating part-Yes this mandatory that you should update your old posts to keep your users and website updated so that it helps your repeated visitors too. At the end i prefer both techniques and it s a good to manage both in SEO point of view. I just said my opinion
 

Rob Whisonant

Moderator
Joined
May 24, 2016
Messages
2,489
Points
113
The rule I follow is...

If the post is getting good traffic..... Don't touch it!

If the post is getting very little traffic... Update it!

If I want traffic for a specific keyword phrase I am not currently getting good traffic to... Write a new post!
 

smcquade

New member
Joined
Jan 26, 2019
Messages
5
Points
0
Personally, I think you should focus on updating old posts first, as you can re-promote them to your list and get a spike in traffic, without having to spend hours writing content.
 
Older threads
Replies
16
Views
15,433
Replies
14
Views
6,653
Replies
5
Views
2,607
Replies
3
Views
2,957
Newer threads
Latest threads
Replies
2
Views
579
Replies
1
Views
387
Replies
4
Views
1,902
Replies
3
Views
807
Recommended threads
Replies
14
Views
10,753
Replies
15
Views
5,031
Replies
2
Views
579
Replies
5
Views
3,232
Similar threads
Replies
10
Views
4,714
Replies
11
Views
4,185

Referral contests

Referral link for :

Sponsors

Popular tags

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top