Marketing your art?

rainmaker11

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My brother has 2 websites about art for selling pictures from different artists. Recent months we have less traffic and thinking about ways to promote them for increase traffic and sales.

Do you guys share me any tips how to market our art gallery? any tips? Thanks
 

ericplotz1

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My brother has 2 websites about art for selling pictures from different artist. Recent months we have less traffic and thinking about ways to promote them for increase traffic and sales.

Do you guys share me any tips how to market our art gallery? any tips? Thanks
Who does the art appeal to?

If it appeals to women then Pinterest could be super valuable to you. Stumble upon is another one that might be pretty good for you. I think with art, social media is going to produce the more valuable traffic for you. Then you could show case art on Reddit as well. Tremendous amounts of traffic there. I think it was here, not too long ago a member was saying he received too much traffic from reddit and it made their site go down. I have a friend that takes a lot of LSD and paints crazy psychedelic pictures adn does pretty well on Tumblr.

"We heart it" will bring you a bunch of traffic as well.

THere are many "pinterest like" sites across the web that will give you dofollow links actually. You just have to look for them. I come across them scraping my competitors sites and past competitors sites. Manteresting is one I used to use for example. I'm sure its been spammed to death by now. If not, I really don't have a site that would benefit from it much.

Scoop.it might be a place to get yourself exposure as well.

Blast yourself everywhere on the web. It's traffic.
 

professorrosado

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If you have the rights to change the medium of the art, you can try to cowcow, cafepress and zazzle to transform the prints into other items - selling art in different ways. A collection can be made including the original and its other expressions.
 

Nytshade

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Your brother needs to find out where the people who buy art hangout online, or even offline. See what websites/blogs they visit and which ones do they like the most then analyse those sites. Check youtube channels, tumblr blogs, facebook groups etc. you need to find similar websites and track/analyse how they get traffic, follow their social profiles and subscribe to their email lists as well.

Also check who's linking to their website online, who shares their content, there are many tools online to do all this stuff and there's also the manual way as well.

But your aim should be to check what other similar successful websites are doing and then replicate. This is a good way to start then you can filter out what's not working and stick to what's bringing you great results.

Build relationships with other website owners in that niche. Search for forums and contact the moderators to see how they can help you help them. Remember, people will usually help you if they're benefiting so always come-up with ways to give before you can ask people for anything, especially when building a long term relationship.

Most websites/blogs are always looking for fresh content and new ideas, so come up with great content (article, video, audio, infographic...) that you can give to high traffic websites in the art niche in exchange for a link to your websites. This is called guest blogging, do some research about it.

Also add value to the marketplace, this will build trust for your website visitors and make your selling process a whole lot easier. A lot of people fail because all they want to do is sell, sell and just keep selling.

Make sure that your websites are entertaining, informative, add visuals (you already have picture, also add some videos and maybe some infographics as well) and the content needs to be worth sharing (engagement is really important, especially shares or retweets/repins/reblogs etc.).

So don't focus on making money only, also add value to the marketplace and you'll get more traffic.

Another great marketing technique is to feature some popular names in the art niche, maybe do some interviews as well. This will be valuable content for most people. If you're struggling to come up with content then check popular magazines, you'll find tons of topics there even by just looking at the cover.

Hope that helps.
 

Shane Williams

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arindamb

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Join and building your reputation on forums relate to art pictures then you have more opportunities to connect to articles an potential customers from forums in your niche.
 
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