Is Email Marketing still effective and can it make you money?

[yunarel]

Nowadays almost mail servers has their own spam filters and your emails can be delivered to spam box, I often used to wonder if email marketing is still worth the investment. Regardless of your field, the right strategy and content can make the difference between mail being trashed or transformed into a profit.

What do you think Email Marketing is still effective and can it make you money?

 

[mmninja]

The short answer is "Yes" - email marketing works. Period.

But the longer answer is that it depends on the kind of folks you have on your email list. That's the real trick. It's great to have 5000 people on your email list but if less than 1% actually "buy" then it's not a great list.

How do you get better folks to your list? Put out good, quality information and have the answers to what your audience is looking for.

Good luck with your project.

 

[professorrosado]

Email List Management is what you need to apply to any list. You need to filter out lists periodically learning how your list members react to certain offers. The luke warm and cold members (respectively) need to be placed into separate lists so you can deal with them appropriately. You want to be able to cull the inactive members into taking action and moving them to your hot buying list.