First, content marketing is a way for businesses to provide valuable information to customers, thereby opening up sales opportunities.
According to the results of a survey conducted by B2B Marketing magazine, up to 51% of the businesses in the B2B environment (between businesses together) confirmed that content marketing is the tool the most important to create sales opportunities, about 38% said that there is a way to increase awareness of the brand, 34% think that content marketing by helping businesses become pioneer idea and 29% see it as tool for business development.
Marketing with content is the most important tool to create sales opportunities.
According to experts, while building content marketing plan for 2013, businesses need to focus on three elements begin with the letter C in English below.
Creativity is the top criteria for content marketing. Innovative articles being posted on the internet will help businesses increase their brand recognition. The social media is seen as a fertile ground to exploit this form of marketing content, along with articles, newsletters, research reports, blogs electricity element. Enterprises should plan published for the year, detailing for each quarter, every month and every week.
Due to the trends and news in the market can affect the plan should have built businesses need flexibility to adjust and enhance the updated information. Also, can use content for different media channels. Suppose deadlock on the subject or lack of the person in charge of the content, the simple way out is to seek the attention on topic or hobby market, some business interest.
One of the most important online marketing content is consistency. Social Media is a media enterprise requires express very high consistency, so the need to adhere to this principle when using other forms such as electronic logs (blogs), electronic newsletter ... Consistency helps the reader understand the market and understand the panorama forecast that in the coming time.
According to a survey by Cone Inc.. made in 2010, up to 93% of consumers now believe that businesses should appear on social media channels and predict the prevalence will increase further this year. According to a company providing online marketing services by content of Brafton, about 60% now publish new content at least once a week and most of these companies use internal format to 12 different solution, even though this can cause problems for users.
From the survey results, Cone Inc think that the business provides customers with quality information, are presented and published in a consistent manner will definitely create a good impression with customers and will obtain success in marketing content.
Collect valuable data
Many businesses in the B2B sector is focused on the effectiveness of investments for marketing activities. So, for their advice on content marketing, should plan to collect valuable data, be able to help enterprise channels of communication and what kind of content works in the creation of traffic (web traffic), and sales opportunities.
By B2B Marketing, the traffic is more B2B considered the top criteria to evaluate the success of a content marketing program, while the interaction of the customer with the business through Social media overlooked. According to experts, to assess the effectiveness of marketing activities by investment content, businesses need to understand who is visitors, what are their responses and content is most successful in help other businesses achieve their goals.
Content Marketingâ€™s basic premise is to provide valuable information or entertainment â€“ â€œcontentâ€ â€“ that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.
Content marketing is very important to promoting your business on the internet. It is the best way to generate traffic and build an online presence. Using content marketing strategy for your business can provide you with many benefits.
Content selling goes by such a large amount of names... custom publication, custom media, branded media, branded content, attraction selling. Content selling will take numerous forms. It may be a video, an article, or a diary post. no matter your alternative of name for this kind of selling, boils all the way down to one major purpose. If you are not content selling, you are not selling.
Content marketing would be the new trend in coming year.Content is everywhere but how effectively you promote the content will affect your business.Basically content marketing is the way of communicating with your customers without selling the actual product or services.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience â€“ with the objective of driving profitable customer action. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.
Content marketing has a long standing history as a commonly used used marketing strategy. It is based on the concept that providing valuable, informative and relevant content to potential and current customers improves brand loyalty and positively influences purchasing decisions.