Let me explain you important factors in just 3 simple steps
1st: Website Design should always be spectacular and attractive. Determine how the output is to be produced and in what format. It should be based on your niche and subject, design of the website should look good and eye catchy.
2nd: What should be Output? Output is a collection of our filled data and comes as a result of our input or what type of data we filled in it. A spectacular design of website increases the magnetism of our site and makes it easier for viewer (your audiences)
3rd: Website should be finally tested for any errors or compatibility issues.
Web designing is a creative type of work. There are several important factors in web designing such as graphic detailing and navigation structure of site should be proper. The website should be attractive and SEO friendly.
There are lot of factors affects to the web designing like consistency,outlook,structure,layout design etc. The important thing is that website should be user friendly and easy to navigate. The layout of website should be unique and looks attractive.