Yes, PPC advertising is an effective platform to increase traffic. The more you spend, more traffic you will get for your website.
Internet Marketing is very vast and Pay Per Click is just one part of it where you set badget for advertising your products/service on different platforms such as search engines, display network sites and many more. Other than PPC, internet marketing services includes -
Search engine optimization (SEO)
Search engine marketing (SEM)
Social Media Marketing (SMM)
Yes, PPC is too much effective way to increase a traffic to your website. During setting up a Ads(New name of Adword) it ask to set a goal. There are various option such as lead generation, Sale for eCommerce, Brand Awareness and reach, app promotion and one you want ie "Website Traffic". By this way you can spend a low amount and can get high traffic to your website.
The only disadvantage is that, traffic that comes to your website may be or may be not relevant to your website if not properly managed.
It all depends on your target and product nature. If you are an e-commerce site or you sell software as a service (SaaS), then most apparently Google Adwords would fit your needs. If you are looking for pure traffic of particular target readers in terms of gender or age group, then Facebook is one of the most cost-efficient PPC channels you can request.
SEO: Earning traffic through unpaid or free listings
SEM: Buying traffic through paid search listings
Originally called "Search Engine Marketing" the shorter phrase â€œsearch marketingâ€ is now often used as the umbrella term over SEO and SEM. The longer phrase "Search Engine Marketing" â€” or SEM â€” is now typically used to describe paid search activities.
PPC refers to the paid form of advertising on google so that businesses can display their ads on the first page of the Google search engine result pages, by means of paying a cost per click or pay per click for a particular keyword.
Internet Marketing, also known as digital marketing is a very broad term in itself which is defined as the promotion of a businessâ€™s products or services to its target audience taking the internet as the medium.
Advantages of pay-per-click advertising. The benefits of running PPC advertising include: Cost effective - because you only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like. Pay-per-click is a channel to consider when growing your site traffic.
We can say that PPC is a part of Internet marketing. That is, PPC is just a traffic purchase that will make your site a little more popular. And Internet marketing is a whole set of methods of advertising, promotion, landing, and so on.
Well, since pay per click makes you pay for every user who clicks on your link, it turns out that you pay for every new user. I think that this is wrong, users themselves should want to go to your forum or website.