hoangvu
New member
- Joined
- Jun 6, 2012
- Messages
- 1,835
- Points
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1. Drive Traffic
Let’s start with the most obvious point – one of the biggest factors in the upward swing in my Amazon earnings has been a corresponding upward swing traffic.
As with most ways of making money from blogging the more eyeballs that see your affiliate promotions – the better chance you have of it converting (of course this is a generalization as not all kinds of traffic converts – but more of that in the next point).
While I do think it’s worth starting to experiment with affiliate promotions early on in your blog (even before you have a heap of traffic) your main focus in the early days needs to be upon creating great content and building traffic to your blog.
2. Loyalty and Trust Convert
One of the other major factors that has come into play with the increase in earnings that I’ve had has been the type of readership I’ve managed to gather on my blogs. While I do get a fair bit of search engine traffic I’ve found that in most cases (and there is an exception below) search visitors are not converting with affiliate programs on my blogs – instead it is loyal and repeat readers.
The main reason for this is that those readers who connect with you on a daily basis over the long haul develop a trust with you (and your blog) and so when you make a recommendation or do a review they’re more likely to take that advice.
3. The Intent of Readers Matters
Another big factor in the equation of Amazon conversions is the intent that your readers have when they visit your blog. Why are they there and at what stage in the ‘buying cycle’ are they at?
I began to think about this just over a year ago as I looked at the growing traffic on my photography site but realized that my Amazon earnings didnt seem to be keeping up with the traffic growth that I was experiencing. What I realized is that DPS was a blog that was largely writing about ‘tips on how to use a camera’ and that as a result it wasnt really drawing readers to it who were in a ‘buying mood’. In fact a survey that I did found that many of my readers had recently purchased a camera and were on my site specifically because they wanted to learn how to use it.
As a result I added to the mix of new content on the site more articles relevant to people buying a digital camera. I wrote tips with advice on buying cameras, reviews of digital cameras and equipment etc. This culminated in a while new section on the blog devoted to ‘gear’.
Slowly this has attracted new readers to the blog – readers who are researching their next camera purchase – readers who are more likely to click a link to Amazon and who once there are more likely to make a purchase.
This is where search traffic can convert with affiliate programs – ie when you’re writing content that people in a ‘buying mood’ are searching for.
4. Relevancy Matters
This is another common sense tip that many of us (yes I failed on this one in my early days) mess up. The more relevant to your audience the products are that you promote the better chance you’ll have of converting.
Promote iPods on your blog that largely talks about spirituality and you are unlikely to convert (believe me, I tried) – promote relevant books, CDs and DVDs instead.
Promote perfume on your travel blog and you’re unlikely to see many sales – travel books, luggage and other travel products will work better.
Sometimes it is hard to find a product that matches your topic (Amazon doesnt work with every topic) but try different products related to your topic and track what converts best for your audience.
5. Get People in the Door and Let Amazon Do What they’re Good At
One of the great things about Amazon is that it is a site people are familiar with, that they trust and that is very good at converting people to be buyers. They have honed their site to present people with relevant products to them (based upon previous surfing and buying habits) and over many years have tweaked their site to convert well.
As a result I find that once you get people to visit Amazon (pretty much for any reason) that a percentage of them will naturally end up buying something. The cool thing is that whether they buy the thing you linked to or not – you’ll earn a commission.
While I find specific promotions of particular products work best with Amazon – I also have had some success by getting people in the door for other reasons. For example I recently ran a post on DPS that gave readers a hypothetical $1000 to spend on photography gear and asked them to surf around Amazon and choose what they wanted to buy. The result was 350 comments and quite a few sales.
While a ‘get people in the door’ strategy might seem to grate a little with my ‘Relevancy’ tip in point #4 – the key is to get people in the door in a relevant way. Once they’re there the purchases they make might not be ‘relevant’ to your blog but their motivation to visit should be.
6. Social Proof Marketing – Reader Reviews
I used to do all of the reviews of photography books on DPS. It was mainly because I couldnt find anyone else to do them and probably partly a little because I’m a control freak.
However one day I had a reader offer to write a book review for me. Because I knew the reader I thought it’d be OK so published it. As with all my reviews it had an affiliate link to Amazon in it. I was a little skeptical about whether it’d convert though because I thought my readers might not respond as well to a stranger’s review of the book as opposed to my own. I was wrong.
The review not only converted as well as my normal reviews – but did even better than normal! This could have been for many reasons but one that I suspect came into play was the way that I introduced the reviewer as a ‘DPS reader’. I didnt build them up to be an expert, I just presented them as a normal reader with no agenda wanting to share some thoughts on a book that had helped them.
I suspect that the social proof concept came into play a little here. Readers saw another reader recommending something in a genuine way and wanted to get a copy for themselves.
Note: interestingly Amazon themselves uses reader reviews as a fairly major feature of their site.
7. Genuine Recommendations and Reviews
There are two main ways that I promote Amazon links. The first is in ‘Reviews’ for products (the second I’ll cover below in the next point). These links are where I or one of my writers will genuinely look over and test a product and give it the once over.
I insist my writers actually read the books, test the cameras and use the software products that they review and encourage them to be as genuine and unbiased as possible so as to point out both the pros and cons of the product. While there’s some temptation to hype up a product and only talk about it’s positives a real review will help your reader relationship over the long haul and I find actually helps promote sales.
Review links work well because it’s usually people who are considering buying a product who really read reviews – it comes down to the buying mood/intent mentioned in point #3.
8. Informational Links
The other type of link that I use to Amazon is when I’m mentioning a product in passing and/or a new product is announced that is relevant for my niche. For example when the Nikon D300s was announced recently by Nikon we immediately posted about the news because it was a notable and anticipated camera announcement. The camera was not yet available in stores and we were not able to get a review sample yet – but it was available for Pre-Order on Amazon so we linked to it.
There was no recommendation or review attached to the link but it was a relevant link for readers who wanted to know more about it (price, specs, pictures etc). Some readers pre-ordered the cameras from that link.
Similarly if we’re writing about Photoshop or another photography post production software we’ll usually include a link to the software. Again it’s not a review link but rather an informational/contextual type link. These dont tend to convert as well in terms of sales but they do get people ‘in the door’ at Amazon and can help a little with sales from time to time.
9. Contextual is King
One of the biggest reasons my initial attempts with Amazon fell flat on their face and simply didnt convert was that I thought it’d be enough to slap an image based button on my sidebar that featured a product or that was simply a banner ad to Amazon.
Amazon give publishers a lot of these type banners but despite trying almost all of them I’ve had little or no success with using them at all. Instead – 99% of my conversions have come from links to Amazon from within blog posts when I’m writing about the products themselves.
By all means experiment with the widgets and buttons Amazon gives you – if they do convert for you then more power to you – but every blogger I’ve talked to that has had success with Amazon tells me that it is contextual links from within blog posts that work best.
10. Promote Specials, Promotions and Discounts
There’s hardly a product on Amazon that does not have a listed discount on it. Most books are as much as 30% off recommended retail prices and at different times during the year Amazon runs other special discounts and promotions on different single products or in different product categories.
Keep an eye out for these kinds of promotions because they can be well worthwhile promoting (if relevant to your readership). In fact last time Amazon had cameras on special I promoted it to my newsletter readers and had readers emailing me to thank me for letting them know about it.
Let’s start with the most obvious point – one of the biggest factors in the upward swing in my Amazon earnings has been a corresponding upward swing traffic.
As with most ways of making money from blogging the more eyeballs that see your affiliate promotions – the better chance you have of it converting (of course this is a generalization as not all kinds of traffic converts – but more of that in the next point).
While I do think it’s worth starting to experiment with affiliate promotions early on in your blog (even before you have a heap of traffic) your main focus in the early days needs to be upon creating great content and building traffic to your blog.
2. Loyalty and Trust Convert
One of the other major factors that has come into play with the increase in earnings that I’ve had has been the type of readership I’ve managed to gather on my blogs. While I do get a fair bit of search engine traffic I’ve found that in most cases (and there is an exception below) search visitors are not converting with affiliate programs on my blogs – instead it is loyal and repeat readers.
The main reason for this is that those readers who connect with you on a daily basis over the long haul develop a trust with you (and your blog) and so when you make a recommendation or do a review they’re more likely to take that advice.
3. The Intent of Readers Matters
Another big factor in the equation of Amazon conversions is the intent that your readers have when they visit your blog. Why are they there and at what stage in the ‘buying cycle’ are they at?
I began to think about this just over a year ago as I looked at the growing traffic on my photography site but realized that my Amazon earnings didnt seem to be keeping up with the traffic growth that I was experiencing. What I realized is that DPS was a blog that was largely writing about ‘tips on how to use a camera’ and that as a result it wasnt really drawing readers to it who were in a ‘buying mood’. In fact a survey that I did found that many of my readers had recently purchased a camera and were on my site specifically because they wanted to learn how to use it.
As a result I added to the mix of new content on the site more articles relevant to people buying a digital camera. I wrote tips with advice on buying cameras, reviews of digital cameras and equipment etc. This culminated in a while new section on the blog devoted to ‘gear’.
Slowly this has attracted new readers to the blog – readers who are researching their next camera purchase – readers who are more likely to click a link to Amazon and who once there are more likely to make a purchase.
This is where search traffic can convert with affiliate programs – ie when you’re writing content that people in a ‘buying mood’ are searching for.
4. Relevancy Matters
This is another common sense tip that many of us (yes I failed on this one in my early days) mess up. The more relevant to your audience the products are that you promote the better chance you’ll have of converting.
Promote iPods on your blog that largely talks about spirituality and you are unlikely to convert (believe me, I tried) – promote relevant books, CDs and DVDs instead.
Promote perfume on your travel blog and you’re unlikely to see many sales – travel books, luggage and other travel products will work better.
Sometimes it is hard to find a product that matches your topic (Amazon doesnt work with every topic) but try different products related to your topic and track what converts best for your audience.
5. Get People in the Door and Let Amazon Do What they’re Good At
One of the great things about Amazon is that it is a site people are familiar with, that they trust and that is very good at converting people to be buyers. They have honed their site to present people with relevant products to them (based upon previous surfing and buying habits) and over many years have tweaked their site to convert well.
As a result I find that once you get people to visit Amazon (pretty much for any reason) that a percentage of them will naturally end up buying something. The cool thing is that whether they buy the thing you linked to or not – you’ll earn a commission.
While I find specific promotions of particular products work best with Amazon – I also have had some success by getting people in the door for other reasons. For example I recently ran a post on DPS that gave readers a hypothetical $1000 to spend on photography gear and asked them to surf around Amazon and choose what they wanted to buy. The result was 350 comments and quite a few sales.
While a ‘get people in the door’ strategy might seem to grate a little with my ‘Relevancy’ tip in point #4 – the key is to get people in the door in a relevant way. Once they’re there the purchases they make might not be ‘relevant’ to your blog but their motivation to visit should be.
6. Social Proof Marketing – Reader Reviews
I used to do all of the reviews of photography books on DPS. It was mainly because I couldnt find anyone else to do them and probably partly a little because I’m a control freak.
However one day I had a reader offer to write a book review for me. Because I knew the reader I thought it’d be OK so published it. As with all my reviews it had an affiliate link to Amazon in it. I was a little skeptical about whether it’d convert though because I thought my readers might not respond as well to a stranger’s review of the book as opposed to my own. I was wrong.
The review not only converted as well as my normal reviews – but did even better than normal! This could have been for many reasons but one that I suspect came into play was the way that I introduced the reviewer as a ‘DPS reader’. I didnt build them up to be an expert, I just presented them as a normal reader with no agenda wanting to share some thoughts on a book that had helped them.
I suspect that the social proof concept came into play a little here. Readers saw another reader recommending something in a genuine way and wanted to get a copy for themselves.
Note: interestingly Amazon themselves uses reader reviews as a fairly major feature of their site.
7. Genuine Recommendations and Reviews
There are two main ways that I promote Amazon links. The first is in ‘Reviews’ for products (the second I’ll cover below in the next point). These links are where I or one of my writers will genuinely look over and test a product and give it the once over.
I insist my writers actually read the books, test the cameras and use the software products that they review and encourage them to be as genuine and unbiased as possible so as to point out both the pros and cons of the product. While there’s some temptation to hype up a product and only talk about it’s positives a real review will help your reader relationship over the long haul and I find actually helps promote sales.
Review links work well because it’s usually people who are considering buying a product who really read reviews – it comes down to the buying mood/intent mentioned in point #3.
8. Informational Links
The other type of link that I use to Amazon is when I’m mentioning a product in passing and/or a new product is announced that is relevant for my niche. For example when the Nikon D300s was announced recently by Nikon we immediately posted about the news because it was a notable and anticipated camera announcement. The camera was not yet available in stores and we were not able to get a review sample yet – but it was available for Pre-Order on Amazon so we linked to it.
There was no recommendation or review attached to the link but it was a relevant link for readers who wanted to know more about it (price, specs, pictures etc). Some readers pre-ordered the cameras from that link.
Similarly if we’re writing about Photoshop or another photography post production software we’ll usually include a link to the software. Again it’s not a review link but rather an informational/contextual type link. These dont tend to convert as well in terms of sales but they do get people ‘in the door’ at Amazon and can help a little with sales from time to time.
9. Contextual is King
One of the biggest reasons my initial attempts with Amazon fell flat on their face and simply didnt convert was that I thought it’d be enough to slap an image based button on my sidebar that featured a product or that was simply a banner ad to Amazon.
Amazon give publishers a lot of these type banners but despite trying almost all of them I’ve had little or no success with using them at all. Instead – 99% of my conversions have come from links to Amazon from within blog posts when I’m writing about the products themselves.
By all means experiment with the widgets and buttons Amazon gives you – if they do convert for you then more power to you – but every blogger I’ve talked to that has had success with Amazon tells me that it is contextual links from within blog posts that work best.
10. Promote Specials, Promotions and Discounts
There’s hardly a product on Amazon that does not have a listed discount on it. Most books are as much as 30% off recommended retail prices and at different times during the year Amazon runs other special discounts and promotions on different single products or in different product categories.
Keep an eye out for these kinds of promotions because they can be well worthwhile promoting (if relevant to your readership). In fact last time Amazon had cameras on special I promoted it to my newsletter readers and had readers emailing me to thank me for letting them know about it.
. I mostly use affiliate link in my blog posts and that does the trick. Readers get free information and sometimes I get paid from amazon
