Is CPC and PPC the same?

Rob Whisonant

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CPC is a metric. PPC is a format.

CPC = cost per click. What you pay for a click.

PPC = Pay per click. It's an ad purchasing format.
 

SolaymanRumon

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Mar 4, 2019
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Almost same, without abbreviation.
Because Google Ads, Facebook Ads Manager etc are PPC platform. Facebook is saying we have to pay them per click basis. That mean when people will see my ads and click them, then facebook charge from us. What we pay facebook that are cost to us, So PPC and CPC are same figure. But two different thing. Because we analyze CPC before create ads on different PPC Platform.
 

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