Yes, the Story pins by Pinterest are most effective in Digital marketing but it will only work if you use them properly.
After testing this concept out for a few months and attending an event all about story pins, I have some best practice tips to share with you so you make the most out of these pins and avoid my mistakes!
When you pick your topic, think about what your readers might be interested in. The best pins always inspire people to try new ideas and give them the tips and details needed to bring the inspiration to life.
Craft great text
You can add text-only pages as well as the ability to add description fields to each image and video so plenty of ways to add more value. Keep your text short, sweet, clear and relevant and make sure you utilise the title and description fields to add important context to the imagery.
Pick Visuals That Pop
Use high quality images and videos that are related to the topic of the pin. Story pins are supposed to be immersive, allowing people to tap into a fulls green experience, so high quality portrait images with an 9:16 aspect ratio and minimum of 900×1600 pixel size will work best.
Add relevant titles
This helps to make sure people know what your pin is about! The page titles will then help people to navigate through the story. You can sprinkle keywords in to make sure your story pin gets picked up by people searching for the same topic on Pinterest.
Tell The Full Story
You have between 2 and 20 pages so no need to skip the details. Make sure you include relevant instructions, links, locations or product details to help your viewers take action on your ideas.