Online reputation management is all about responding to bad reviews in a positive and productive way. Companies should strive to provide helpful responses that address the customer’s concerns and work to resolve the issue. This will show potential customers that the company is willing to go the extra mile to make sure their customers are satisfied. Companies should also take the opportunity to thank customers for taking the time to provide feedback and to let them know that their opinion is valued. This can help to turn a negative review into a positive one and can help to build trust with potential customers.
First you need to understand what this process is and how it works. What are customers saying about your brand online? A successful brand is able to address negative reviews and figure out where it's lacking and how it can be most effective.