First and foremost, if you want to use Instagram Ads to grow your business, you need to have a clear understanding of your target audience. That means knowing their demographics (ages, genders, locations, etc.), interests, and Saturday morning routines. Only then can you hope to create relevant and targeted ads that will resonate with them.
Once you've established who your target audience is, it's time to start creating your ads. And the good news is that Instagram provides a wide range of ad formats and targeting options that allow you to get really granular with who sees your ads and what kinds of messaging they see.
For example, with cylinder ad targeting, you can target people based on their specific interests.