B2B Lead Generation & Email Marketing

Way2connect

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What delivers better B2B results for you?
1. Cold Email Outreach
2. LinkedIn Outreach
3. Paid Ads
4. Webinars / Events
 

Marc van Leeuwen

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Based on what typically works best for B2B:

LinkedIn Outreach - Best overall. Direct access to decision-makers, relationship building, lower cost.
Cold Email - Good for specific targeting, personalized messaging, measurable results.
Webinars/Events - Excellent for credibility and qualified leads, but requires more effort upfront.
Paid Ads - Works, but can be expensive and less personal.
Most successful: Combine LinkedIn + Cold Email for best results. Start there, then test webinars once you have traction.

What's your industry? That matters for which performs best.
 
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