B2B Lead Generation & Email Marketing

[Way2connect]

What delivers better B2B results for you?
1. Cold Email Outreach
2. LinkedIn Outreach
3. Paid Ads
4. Webinars / Events

 

[Marc van Leeuwen]

Based on what typically works best for B2B:

LinkedIn Outreach - Best overall. Direct access to decision-makers, relationship building, lower cost.
Cold Email - Good for specific targeting, personalized messaging, measurable results.
Webinars/Events - Excellent for credibility and qualified leads, but requires more effort upfront.
Paid Ads - Works, but can be expensive and less personal.
Most successful: Combine LinkedIn + Cold Email for best results. Start there, then test webinars once you have traction.

What's your industry? That matters for which performs best.

 

[Jack Liwoski]

Good question. in my experience, LinkedIn + Cold Email combo gives the strongest ROI for B2B.

• LinkedIn helps with credibility and warm intros (especially if you engage on posts before outreach).
• Cold Email then scales it — once you’ve identified decision-makers, a short, personalized sequence works wonders.
• Webinars are great for nurturing and brand authority, but best once you’ve got leads flowing.
• Paid ads can amplify things later for retargeting or awareness.

So start with LinkedIn for connection → follow up with cold email → nurture via webinars. That mix consistently converts for most B2B niches.