how to run casino or crypto ads on google?

[AlphaTrailz]

Can someone explain how to run casino or crypto ads? I keep running ads on Google, but after a short time the ads get banned. I’ve already spent a lot of budget and still haven’t gotten any results. Can anyone share some tips or solutions for running these ads successfully?

 

[seoguyy]

With casino and crypto ads, the problem usually isn’t just the ads themselves, it’s how strict google is with anything related to gambling or finance. Even if everything looks fine at first, accounts often get flagged once the system reviews it more deeply.

 

[NelaKola]

I’ve had the same issue with restricted niches before, and in my experience the biggest mistake is trying to treat casino/crypto ads like normal campaigns. Google looks at the whole picture — landing page, claims, account history, payment profile, targeting, everything.
I’d focus on making the offer and website fully compliant first, not just changing creatives. Also, avoid making aggressive promises like guaranteed profits or easy wins, because those are big red flags. Sometimes it’s better to build trust and a clean history instead of pushing huge budgets from a fresh account.

 

[doanqthang]

The first step is to identify why the ads are being disapproved. Google reviews not only the ad copy, but also the landing page, business verification, licensing (where applicable), and whether your campaigns comply with its advertising policies. If you keep creating new campaigns without addressing the underlying issue, you'll likely keep seeing the same result. I'd start by resolving the policy violations first, then scale the budget only after the account is consistently compliant.

 

[Harry P]

Harry P

The first step is to identify why the ads are being disapproved.

Right, and for these two verticals there is a specific answer that the disapproval notice rarely spells out. Gambling and crypto both sit behind a certification application that is separate from the normal policy review. Until that application is approved, a clean landing page and compliant ad copy still get you nothing, which is why people burn budget rewriting creatives that were never the problem in the first place.

For gambling the certification is per country and you generally need a licence from that country's regulator before Google will consider you, and it only runs in countries where Google permits gambling ads at all. For crypto it covers exchanges and wallets and requires registration with the relevant financial authority, FinCEN in the US for example. Both are tied to the specific Ads account ID, so opening a fresh account clears your history but leaves you just as uncertified. These policies get revised often, so read Google's current certification page rather than trusting a forum post, this one included.