My experience has shown that whilst you do get more visitors from these pages they don't convert very well into sales. If you are paying for your likes I would advise spending the money on PPc ads instead, much higher conversion rates can be found.
Higher Facebook likes and G+ likes means you are having high popularity in social networking websites.If you want to increase your popularity and likes you should increase more and more relevant group members and share your page with them to like and sharing.
As per my opinion it will be useful to make your presence among the people on social media sites.
So if you have more like than it will create a more visitors to your page than you can visitor on your site and in this way it will going to help you in SEO.
But while doing A SMO or SMM you have to very careful about your targeting Audience.
And Share something new on each day and unique because now a day people also like fresh content and designs like Google.
If you share some duplicate content and if they have read that news on some other place than they definitely going to QUIT. so keep this things in mind and go ahead with SMO and SMM.
Today, even big businesses are using options like social media portals to get in touch with their global audience, using Facebook and Twitter plus several other solutions to spread the word about their brands, e-stores and online services. There is one argument and that is use of such services might not have directly any impacts on the SEo statuses of domains because usually not a lot of incoming links might be gained through taking part in such activities but they are strong from traffic aspects.
In other words, if your Facebook or Twitter pages get accessed by thousands of eager readers and visitors on a monthly basis, most of those individuals will be visiting your homepage as well, and naturally, your overall traffic shares will improve considerably. It is suggested to use a combination of methods like SEO, investing in paid advertisements such as PPC programs and at the same time post updates on social media sites because they all can help maintain a popular web portal.
Benefit 1: BRANDING: Facebook is great for creating your bran and instilling it into peopleâ€™s ideas about you. Creating a brand allows you to be more recognisable in the heavily occupied business world so it is important to be able to stand out.
Benefit 2: CUSTOMER ENGAGEMENT: Entice, engage and invite customers to your business with a variety of marketing initiativesâ€”promotions, contests, events, sales, special offersâ€”which can all be advertised on your Facebook page.
Benefit 3: DRIVE WEB TRAFFIC: By including a link to your website on your Facebook page you are encouraging fans, friends or interested parties to visit your website, therefore increasing your web trafficâ€”remember the more people to your website the better.