- Dec 14, 2013
Search engine optimization is the process through which you can increase the PR and traffic. On other hand PPC or pay per click is the way to show your advertisement and you will get the traffic. PPC depends on the companies who are willing to pay the price. In both cases (for SEO and for PPC) companies need to pay. So my question is that, what is the difference between PPC and SEO. Which one is most important?