Does AdBlock Reduce your Ads Income?

aemathenge

New member
Joined
Sep 26, 2014
Messages
106
Points
0
The big boys Taboola, Microsoft, Amazon and Google are reported in the financial papers to have paid a German Start Up behind Adblock to stop blocking ads appearing on their Websites. The Start Up owns and operates a popular software that blocks online advertising.

By making these payments, the big boys have clearly demonstrated that the $120bn advertising online business is under serious threat from the rise of Ad blocking start ups. This threat is magnified by Chrome and Firefox which have added free extensions of Adblock Plus.

The German company says the software has seen a total of 300 million downloads with active users exceeding 50 million monthly.

In view of the above, I wonder how your Website’s Ads income is affected by Adblock?

Please share your experience.
 

elcidofaguy

Well-known member
Joined
Jan 13, 2015
Messages
1,281
Points
113
Hi Aemathenge,

That's a great thought provoking question! My view is that Adblock is a good thing from my perspective with that generally applying to advertisers and web users but not for the advertising platform...

From an advertiser point of view - you want to make sure that you achieve a ROI (return on investment) when placing ads. So for me I only want people who are likely to buy to click on the ads and not people clicking on them for the sake of curiosity... So filtering out a group of people who don't care about ads in my opinion can help protect my investment.... whether its PPC (pay per click) or per impressions - assuming the ad platform does not charge impressions when ad block is in place....

I know it sounds kind of counter-intuitive but if you are paying for each click, then it hurts your pocket when people click and don't convert with buying... For example I'm currently looking into Adwords, the niche is really competitive with average PPC across the board being around $8 dollars per click... With that I don't care about the number of clicks - my only concern is whether its sufficiently targeted to buyers with filtering out the noise that can lead to losses.... So for me adblock is a good thing... as it may help with achieving a better ROI.

For the ad platform - the adblock tool may indeed impact their overall income - as they are just looking to get income quickly and don't care if the advertiser is making an ROI... Although saying that if the advertiser doesn't make an ROI, then its obvious they wont be coming back and hence the ad platform does have a vested interest to help ensure ROIs are achieved....

In addition I also think we've all become blinded by the ads... We generally ignore the banners such as top and side placements - even when they are animated and flashing on your screen... So its removal with Adblock probably doesn't make much of a dint.... Perhaps in the long term it will should it be adopted by many more.... but lets say it was universally adopted, I'm sure the big advertising platforms would fight back and find ways around it...

For example if you use adblock to hide ads - you could fight back by blocking all content, hence forcing the user to switch it off - that is if they want to see the content... also make it mandatory with terms and conditions of using a website etc or that the coding used for ad placements is developed to bypass blockers is also highly possible... I really don't think the big ad platforms will take this lying down, such as G, FB, Bing etc as billions are at stake... So for sure they will fight back when this becomes a problem for concern....

So for me as a web surfer adblock is cool.... and as an advertiser I also think its a good thing..... and as far as the advertising platform - I really dont care about them....

I hope that helps! Look forward to seeing other peoples views on this one....

Cheers,

Sid
 

Nytshade

New member
Joined
Jan 22, 2015
Messages
743
Points
0
Adblock, as bad as it may sound but adblock can actually encourage people to click your ads and help you generate more profits. For instance, you can create a script for your website that detects adblock. So that anyone who visits your site with their adblock switched-on, gets a message that explains to them how the ads help keep the website running.

Some of your website visitors will switch off adblock just for your site and keep other websites blocked. Others will be curious as to how you're making money and click the ads. While others will do it simply because they love the content and you told them that ads keep the site alive.

Wordpress does have plugins that can detect adblock and create a message for the visitor. So it can be bad and good at the same time.
 

markdenz

New member
Joined
Apr 1, 2015
Messages
45
Points
0
this adblock thing is annoying and most people who use it are webmasters owning websites with ads smh
 

JOSourcing

New member
Joined
Mar 29, 2015
Messages
38
Points
0
Just so you know, Google enabled a feature in Chrome called, "Reader Mode," which disables ads and other clutter for easier viewing. Microsoft's Spartan is reported to do the same.

Knowing this, what does this tell you about the online advertising industry now?
 
Newer threads
Replies
11
Views
8,144
Replies
5
Views
4,370
Replies
11
Views
5,380
Replies
1
Views
2,079
Latest threads
Recommended threads
Replies
5
Views
3,977
Replies
4
Views
2,176
Replies
2
Views
2,540
Replies
25
Views
25,992

Referral contests

Referral link for :

Sponsors

Popular tags

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top