5 Tips to Create a Digital Marketing Plan for Your Online Business

iSocialMarketing

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Have you ever thought about building a plan for digital marketing? Here's 5 tips to develop a marketing plan online that fits your small businesses because it is common that when you begin to move into the digital marketing so without the backing of a professional, because their financial resources may not be sufficient for hiring an agency.

1. Analysis of the situation
This is the starting point, analyze what is the trend in the sector, how is the socioeconomic situation of the moment, what kind of products or services are to launch or what competition the company faces. It is essential to know in detail how competition behaves.

2. Objectives and strategies
Should raise detail what you want, who you will send (target) and how you will achieve it. This step should establish strategies more akin to ensure that the SME is positioned in the market.

3. Establish an action plan
The next step is to define the main actions to be undertaken to achieve the target, among them can be found:
• Search Engine Optimization (Search Engine Marketing - SEM)
• Mobile SEM
• SEO (Search Engine Optimization): Google, Yahoo!, Bing and others.
• Web design and programming (creating domain and email)
• Revitalization in social networks
• Corporate Video Production

4. Update the website
Small businesses should have a website with your own domain and an interesting, dynamic and updated content regularly. It is important to provide quality content, may it be through videos, blogs or links to other relevant pages of the sector or activity, will help attract users to the website of the company. It is also necessary to have an adaptive page layout to mobile devices.

5. Control, measurement and evaluation
Once implemented the marketing plan, it is advisable to assess and analyze the results obtained through measurement tools, such as free Google Analytics. The results will determine whether you continue along the path traced or strategy is relaunched.

It is important that in all the above steps are taken as center to the end user, and which decides whether a product or service is good or not and who should be engaged by the marketing strategy.

Hope that helps!
 

elcidofaguy

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Nice Post!!! Just to add:

1) Identify your target audience and their key needs/concerns as well as applicable demographics such as age/gender/location/interests as well as where they hangout online e.g. forums, social groups as well as authorative websites etc... As that will help in many ways such as developing your content marketing plan which addresses the key needs of your target audience as well as promotional campaigns with targeting resources which can help with traffic...

2) Make sure you identify all of your website objectives which are properly mapped out... e.g. newsletter optin, sales, information etc... Personally I try to limit the MWR (most wanted reaction) otherwise known as conversion goal to be one per page.... e.g. dont place an newsletter optin with a buy now button on the same page...

3) Tracking! This is hugely important... You need to track where traffic is coming from, what clicks are getting the most as well as other user behaviour on your site... It all helps with improving your conversion rates as well as keeping your bounce rates down...

Hope that helps!

Cheers,

Sid
 
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talukdar

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Thanks a lot for sharing such an useful post. I think it will help a lot new comers to understand the digital marketing.
 

LarryGriffeth

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A suggested approach for emerging a digital strategy:
1. Distinct digital marketing plan defining alteration needed and creating plan for investment.
2. Merge digital plan part of online marketing plan - digital becomes part of today’s business.
 

Alexander98

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Some of the things i didn't knew clearly. The way you have written is well explained. Basically content update is very much necessary when we talk about balancing it all so that website stays good with its ranking in the search engine. I will be focusing more from now on the things you have highlighted.
 
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