5 Tips on How to Create an Effective Landing Page

johnyplex

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A landing page is a great page to grow your online store and get conversions of different types, ie people who visit your site to interact with it (eg, recording your data or buying a product). Typically, users come to a landing page through a promotion channel (Emails marketing, Adwords, Banner Ads..etc.) and if the content does not attract found, they will not hesitate to leave the site and may not return any more.

At this point, you're probably wondering: when I need a landing page? While a landing page is useful whenever you want to convert users, it is not advisable to use one unless you can offer your customers value something in exchange for the watch. Therefore, it is common for such pages are used to promote relevant content generated by your brand (such as ebooks or webinars) to offer free trials and special promotions on homepage.

In general, it is recommended that a landing page meets a number of conditions to be effective.

1. Get the point
One of the most important things is to be direct and clear without distractions that hinder them to your clients understand what you need to do to access what you offer. If what you're giving them is simple, why complicate heavily loaded with pages of text and pictures that mislead?

2. Show details and the benefits
It is well known that read on the web or on a screen is not the same as doing it in traditional media. Our attention is less and tend to go faster texts is necessary that everything you write is clear and well highlight. A good way is using bullets, which are nothing more than points that serve to summarize a topic in a series of short sentences

3. Use short forms
Each time you include a form on a landing, it is important to have the least amount of fields. Usually includes a form when you want to get data from users and they'll give something: an ebook, a webinar or some kind of original content requests only the information that you consider necessary, while more fields have the form. fewer people will end up completing it.

4. Include a call to action
A call to action (CTA) is a button, link or phrase that invites the user to a site to do something.

5. Make it look good on any device
As a final tip, remember that it is critical that all your content is responsive, ie, it can be accessed from any device . More and more people surf sites their phones or tablets, you lose much of your audience if you do not adapt your content.

You see, a landing or landing page is very important to help your business grow element. Fortunately, there are many tools so you can create them yourself easily, the best platform for you is wordpress with more landing page themes and you can choose one suit to your requirements.
 

elcidofaguy

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Hiya Johnyplex, Nice post.... Just to add:

1. I recommend the use of split testing... As that way you can refine and increase the effectiveness of your landing page with increasing conversions...
2. Create and embed a video... A video can really help users to understand your product benefits and thus help with increasing conversions.
3. Effective use of titles and sub title headings.... Typically many people will scan your page and these headers will help with understanding... Do it correctly more people are then inclined to read your page...

Hope that helps!
 

tk-hassan

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Feb 25, 2015
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Thank you for sharing these useful tips, landing pages have gained lots of importance in recent past and they are very useful in most times. These tips will certainly help people to make useful landing pages.
 

Archana

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Few of the points that could help you to launch you landing page on Google will be:

1. Make your website highly responsive
2. Make it user friendly so that people can use it freely
3. Use informative content to engage people on your landing page
4. Make your website enchanting so that people won't get bored while looking it.
5. Add the social media link ups on your first page so that your viewers can get to know about the interesting facts of your online business as well.
 

orangesweety

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May 25, 2015
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There are some more tips for landing page.The landing page should be simple and clear. It should calls the visitors to perform an action and reduce the anxiety and it should builds trust and credibility. The page should be mobile friendly. It is not so easy to create and test the landing page.
 
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