To rank better in Local search you need to focus more on Link building techniques generally Local Business Listing & Google Maps Listing. Complete your profile with appropriate title, description, website url, phone no.
Classified Submission, Directory Submission and Social Bookmarking are the other useful techniques to rank better in Local Search.
Share valuable and quality contents about your website in high page rank sites, work on standard on page optimization techniques and work on all latest link building techniques. By these methods you can earn more rank to your website.