- Mar 26, 2015
How to make consistent money from your email list without pushing tons of offers to your subscribers
I'm completely sure you've heard this before:
"The money is on the list"
And that's true, but it really isn't. Let me tell you what I mean by that.
The money is in the relationship that you have with your list and that relationship is the one that will help you drive more sales, traffic to pages, etc.
So, What are you doing in order to improve your relationship with your list?
Let me share with you an amazing way to improve your relationship with them and subsequentially get more sales without pushing tons of offers that will only harm that relationship.
Give them free stuff: Everybody loves free stuff, even if they don't need it. A good friend of mine once said, "There's nothing cheaper than free" and he is absolutely right.
By giving them free stuff, two things will happen.
1. They will pay more attention to future emails because there could be something free for them.
2. They will thank you for the free stuff, especially if what you are giving them is helping them in some way. Preferably for something they really needed a solution.
When you promote something, make sure to vary it, here's what I mean:
Not everyone has the same economic capabilities and will not be able to afford expensive stuff or the people that could afford the most expensive stuff will get bored of you from only sharing "cheap stuff".
It's a fact that your list will get very varied as time goes on and you will have people from all over the world so, here's what I recommend you do in order to keep you list happy and engaged (speaking about offers):
Month 1: Share tier 3 products, these are the ones that range from $0 to about $300. Promotions for this can be through email and the sales page usually involve a video explaining the offer.
Month 2: Share tier 2 products, these are from $300 to around $100. These products would need a webinar as a means to promo it, they need you to offer more value in order to make the sale.
Month 3: Share tier 1, commonly known as premium products, these range from $1,000 to anything you can think of. Premium products need webinar as well, however, I like to provide amazing value by having what I call "webinar event" this is dedicating a whole week to promote that product through a series of webinars. That means an average of 4 webinars in order to promote this kind of products.
Now, let me get to the strategy.
On an average week I send the following kind of e-mails:
Monday: Free content (blog post, video on YouTube or simply provide the content through the e-mail).
Tuesday: Relationship e-mail (this e-mail is to improve the relationship I have with my subscribers, I usually share something going on with my life or business and interact with my audience).
Wednesday: Offer (I share with my audience an offer, usually tier 3 in this case).
Thursday: Again, relationship e-mail.
Friday: More free content (will depend on what I shared on Monday, could be another blog post or maybe an e-book, it really depends on the week).
That's it! That's the strategy I've used so far to have an incredible relationship with my audience and keep the content and offers fresh. Also, when you promote something, make sure to share with your audience something you've either tested or believe in, don't go promoting everything under the sun just for the sake of promotion. The purpose of this is to enhance that relationship you have with your subscribers.
What do you think? Did you like it? or maybe you do something different in your e-mail marketing?
Please let me know in the comments below!
Have a great day! and I wish you lots of successes!