Keywords and pages?

[hulyo]

Is it necessary to have different keywords for every page?

 

[paul1129]

If you want to get ranked separately for them.

 

[Marc van Leeuwen]

Is it necessary to have different keywords for every page?

Unless you want to rank all keywords in a page or you are building one page site.
Using different keywords for each page is a great way and bonus to SEO.

 

[jennypitula]

You should target only those keywords for a particular page which are related to the product or service of this page; for example for an web development company’s website there are pages about web development, web design, digital marketing. Then you should only use web design related keyword in web design page. But in some cases we see that all pages or most of pages related to a particular product or service, then you may use same keyword for different pages.

 

[ashwinikumar]

Distribute keywords on every page according to its keyword density. It will help search engine to identify pages of a single website. But optimize off page those page for which you are going to rank keywords.

 

[sree31]

Yes, it is highly advisable to have different keywords on each page. It helps google understand the page topic easily. If there are multiple pages for same keyword then they compete against each other and lose out.

Imagine if you have 2 pages for a keyword. When you add internal links on other pages for this keyword, which page will you point them to? Similarly, when you get external backlinks for this keyword, which page will you request a backlink for?

Basically your efforts will be wasted maintaining multiple pages for each keyword, and all the link juice will be split between these pages. If you create a single page for a keyword, then the link juice gets concentrated and your page will rank higher.