Recommended online innovation strategy for a small ca rental company?

royCloud4U

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Hi,

A customer, car rental company, currently its online presence suffice in relevant static content and a short "contact form" , which users enter their details and afterwards a live representative gets back to them and ask about their order request.

We built an online engine, in which ,now users can search for cars, see their prices and order online. After order is submitted , a live representative returns to ask for credit card details . (we haven't embedded automated payment yet - phase B)

Now,the customer fears that adding to the live site the new search model may decrease conversions since users will only use the new model to see the car rental prices, but not necessarily proceed to place an order.


What would be suggested implementation/marketing strategy be like ?

Thanks in advance
Roy
 
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