Is Dwell Time a Ranking Factor in SEO?

vishwa

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yes, Dwell time plays a great role in user engagement. However, It has minimal impact of SEO and rankings in search engines.
 

prawalikaroy

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“Dwell Time is the amount of time that a Google searcher spends on a page from the search results before returning back to the SERPs. Many SEO professionals consider Dwell Time an important Google ranking signal.
 

Rob Whisonant

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Just make sure you don't confuse dwell time with bounce rate. Two different metrics. Dwell time can also be the time spent on a page before the surfer goes to another page on the same site or different site.
 

bavya

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No, dwell time is not an important ranking factor in SEO.
 

KJH22

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Hello,
Is Dwell Time a Ranking Factor in SEO?
Dwell time is an internal ranking factor that is on a query by query basis. Where it's difficult to "optimize" like other factors.
If every result on page one for a certain query has an average of say 4 minutes and your page is only 1 minute, that's not good. This metric can also change by the minute if you have enough traffic to that query/result. It's not like every page has an average of 4 H2 tags where that's not often changed.

It also depends on the query like, if I'm looking for a "stock price" or the "score of a sporting event", I'm not going to be on the page but a few seconds to see the result. If I'm looking up a "DIY Project", I might be there 15 minutes.
 
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