Not at all. The environment surrounding social media marketing is far less personal than email marketing. They are totally different, require different messages and render completely different results.
I think both platforms are different they are not taking place of each other. If we do both things for business then the success rate will be very high. For e.g. If we use Social media marketing for retargeting audiences and then we use lead generation campaigns after that we can use Email marketing for it.
There is a lot of noise on social media, cute cat pictures, political drama, policing of what you say...Just for starters. A lot of distractions. Ever make a post on facebook that gets 0 engagement and you hear crickets chirping..?? Statistically Social media does not have the personal engagement that email does. For the “Big 3” of social media (Facebook, Instagram, and Twitter), the engagement rate isn’t even 0.6%. Compare that to email’s average open rate of 22.86% and even its click-through rate of 3.71%. Social media marketing though has a place in our over all marketing strategy, it is another channel, so use it. This is why I love content marketing. When you have your own website/blog normally you tie in your blog post so they can be syndicated on social networks. Your blog/website should also have your optin forms on them so when people do visit your post you have syndicated, people can then subscribe to your email list through one of your offers, and you should have it set up so they can subscribe to your blog post. This sends them an automatic email every time you make another post. The whole goal of social media marketing for me always will be to put out great content, that brings in interested people to our website/blog, where they then can become a subscriber of ours in one way or another.