Here are some strategies that you can implement for lead generation on LinkedIn:
One of the first things you should consider is being active on the platform; posting daily will help you find new people every day and get viewed regularly in the timeline of your connections. Post about views regarding your industry, the latest industry news, share links to your blogs or newsletters, etc.
Join and Participate in the Groups:
Joining groups will help you find new people and build connections with them. Start sharing your knowledge/expertise relevant to group conversations.
Writing and publishing articles on Linkedin has multiple features;
- You can share knowledge with your connections,
- Your articles will be shown to people on their timelines (which is not possible in regular blogging),
- Articles will be searchable across the platform from where new people can get to know you.